Cook's Beijing Trip: Hutong Strolls, Farm Visits, and Glimpses of Apple's "AI Ambitions"?

Cook's Beijing Trip: Hutong Strolls, Farm Visits, and Glimpses of Apple's "AI Ambitions"?Tim Cook, CEO of Apple, expressed his joy at returning to Beijing on the evening of October 21st through Weibo, sharing a video of himself strolling through Beijing's hutongs and taking pictures. In the video, Cook, accompanied by renowned photographer Chen Man, wanders through the hutongs of Beijing, capturing the unique charm of the city

Cook's Beijing Trip: Hutong Strolls, Farm Visits, and Glimpses of Apple's "AI Ambitions"?

Tim Cook, CEO of Apple, expressed his joy at returning to Beijing on the evening of October 21st through Weibo, sharing a video of himself strolling through Beijing's hutongs and taking pictures. In the video, Cook, accompanied by renowned photographer Chen Man, wanders through the hutongs of Beijing, capturing the unique charm of the city.

The following day, Cook was spotted at an organic farm in Shunyi, Beijing. He ventured into the fields, inspected crops, and engaged in in-depth discussions with agricultural researchers. The two sides explored the application of iPhones and iPads in agricultural research, revealing Apple's strong interest in agritech.

Cook's trip to Beijing, apart from showcasing his fondness for Chinese culture and his attention to local technological advancements, has also sparked speculation about Apple's future direction. In particular, his interaction with agricultural researchers at the farm has fueled rumors about the long-discussed "Apple-branded AI."

In June this year, reports surfaced suggesting that Apple is actively seeking partnerships with Chinese companies to launch "AppleIntelligence," its own AI platform. It's rumored that Apple has reached out to Baidu, Alibaba, and the startup Baichuan, but no agreements have been reached so far.

Cook's decision to engage with agricultural researchers during this Beijing trip raises questions: Is Apple exploring the application of AI technology in agriculture? Or is this simply Cook's personal interest in agritech? Currently, Apple has not provided a clear response.

In recent years, artificial intelligence technology has developed rapidly, and Apple has also increased its investment in the AI field. However, compared to companies like Google and Microsoft, Apple has been relatively slow in AI development. Cook's visit to China and his contact with local companies have been interpreted by the outside world as Apple seeking new breakthroughs and attempting to catch up with its competitors in the AI space.

Cook's Beijing trip may be just the beginning. How Apple will position itself in the AI field and how it will collaborate with Chinese companies remain topics of interest.

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