Haier Direct Drive Washing Machines Achieve 40 Million Unit Sales Milestone, Maintaining Unwavering Quality and Industry Leadership for a Decade

Haier Direct Drive Washing Machines Achieve 40 Million Unit Sales Milestone, Maintaining Unwavering Quality and Industry Leadership for a DecadeThe home appliance market has seen a surge in consumer demand this year, fueled by government-sponsored trade-in and subsidy programs. Consumers are increasingly prioritizing high quality and performance when purchasing washing machines

Haier Direct Drive Washing Machines Achieve 40 Million Unit Sales Milestone, Maintaining Unwavering Quality and Industry Leadership for a Decade

The home appliance market has seen a surge in consumer demand this year, fueled by government-sponsored trade-in and subsidy programs. Consumers are increasingly prioritizing high quality and performance when purchasing washing machines. GfK China Zhongyi Kang data shows that Haier direct drive washing machines claimed 6 out of the top 10 best-selling models in 2024. During Double 11 (Singles' Day), Haier Yunxi washing machines, equipped with direct drive clean technology, secured the number one spot across major e-commerce platforms including JD.com, Tmall, and Douyin. These figures strongly demonstrate Haier direct drive washing machines' leading position in consumer preference.

On November 28th, a landmark event occurred: the 40 millionth Haier direct drive washing machine the Haier 40th Anniversary Commemorative Edition Xiaohong Hua (Little Red Flower) Direct Drive Washing Machine rolled off the production line at Haier's Qingdao interconnected washing machine factory and was immediately delivered to a customer. This achievement signifies that Haier direct drive washing machines have entered 40 million households, becoming an indispensable part of countless consumers' daily lives.

Looking back at the development of Haier direct drive washing machines, their outstanding achievements are evident. From the launch of the first direct drive washing machine in 2012 to surpassing the first 10 million units, Haier took six years. In the subsequent six years (2018-present), sales increased by a further 30 million units. These figures six years, six years, and 40 million units clearly illustrate the sustained growth of Haier direct drive washing machines market share and the high degree of consumer recognition of their product quality.

To celebrate this milestone and further showcase the superior quality of Haier direct drive washing machines, Haier invited Ms. Wu, one of the first users of a Haier direct drive washing machine, and her ten-year-old machine to participate in the celebration. Ms. Wu shared her experience, stating that her ten-year-old Haier direct drive washing machine continues to function flawlessly, demonstrating reliable performance. This "ten-year veteran" underwent rigorous on-site testing: washing a white shirt and undergoing a high-speed spin cycle with a wine glass filled with water placed on top the water remained perfectly still, proving the unwavering quality and stable performance of the machine over a decade.

The success of Haier direct drive washing machines is no accident; their core technological advantages are key. Washing machine drive systems are primarily divided into belt drive and direct drive. Traditional belt-driven washing machines experience belt aging and cracking over time, leading to increased noise, vibration, and reduced washing efficiency. Haier direct drive washing machines eliminate the traditional belt drive, employing 1:1 direct drive technology to directly rotate the inner drum, effectively reducing noise and vibration, and achieving precise control over the inner drum's rotation, significantly improving washing efficiency.

The advantages of Haier direct drive washing machines extend beyond quiet and stable operation to include precise control and high washing efficiency. Direct drive technology precisely controls the inner drum's rotation angle, enabling uninterrupted high-speed washing and significantly shortening wash times. As the recipient of the 40 millionth Haier direct drive washing machine, Ms. Wu also experienced firsthand the newly upgraded 90 cradle gentle wash and "Essence Wash" technologies. The 90 cradle gentle wash mode gently cares for clothes, ensuring even delicate rose petals remain unharmed during washing; while the "Essence Wash" mode effectively removes stubborn stains quickly even Ms. Wu's hand-drawn dirty teddy bear design was thoroughly cleaned in a short time. These continuously upgraded technologies and superior user experience are driving more and more consumers to choose Haier direct drive washing machines for upgrades.

Behind the 40 million units sold is the result of Haier washing machines' 12 years of continuous commitment to technological innovation and user experience upgrades. Haier direct drive washing machines, equipped with direct drive clean technology, utilize AI intelligent control algorithms to intelligently match optimal washing parameters, precisely controlling every 1 of inner drum movement to ensure gentle care for clothes; laser seamless welding of the inner drum effectively prevents snagging of delicate fabrics; the original "Essence Wash" technology pre-mixes three times the amount of essence and sprays it at high pressure to penetrate clothes, with washing efficiency far exceeding traditional washing machines, completing a wash cycle in 39 minutes that would take a traditional machine 62 minutes; "Wind Cruise Technology" with automatic ventilation ensures clothes don't smell even if left overnight. The application of these advanced technologies meets the needs of different consumer segments, further consolidating Haier direct drive washing machines' leading position in the market.

Over the 12 years that direct drive washing machines have gradually become the market mainstream, Haier direct drive washing machines have not only continuously innovated technologically but have also demonstrated their superior performance in various challenge events, such as stably balancing coins on top during operation, powering a race car, pulling an airplane, and precisely controlling a clock. These activities have vividly demonstrated the extraordinary capabilities of Haier's direct drive clean technology, winning widespread attention and recognition from consumers worldwide.

The success of Haier direct drive washing machines is not limited to the domestic market. In China, Haier washing machines hold the top spot with over 40% market share; in overseas markets, they also perform exceptionally well, becoming the best-selling washing machine in Australia and further consolidating their international leadership with their European VDE-certified, globally most energy-efficient X11 washing machine. Currently, Haier washing machines have held the number one position in global sales volume for 15 consecutive years, becoming the most popular washing machine brand in multiple countries and regions.

From the first direct drive washing machine to the 40 millionth, this number not only highlights the superior quality of Haier washing machines but also reflects the high degree of recognition and trust that global consumers have in Haier direct drive washing machines. In celebration of Haier Group's 40th anniversary, Haier launched the 40th Anniversary Commemorative Edition Xiaohong Hua direct drive washing machine, and launched a campaign to connect with early users, expressing gratitude for their long-term support and trust, and further strengthening the close relationship between Haier and its consumers. This marks the continued commitment of Haier direct drive washing machines to using innovative technology and quality service to create a better life for consumers worldwide.

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