Haier's "Wan Li Xing" (Ten Thousand Mile Journey) Trade-In Program: Leading the Appliance Trade-In Era with the "Three-Good Standard"On March 20, 2025, at AWE 2025 in Shanghai, Haier's "Wan Li Xing" trade-in program launch ceremony was grandly held. Haier Smart Home officially released the "Three-Good Standard White Paper," outlining "Good Products, Good Service, and Good Quality" as its core principles...

Haier at AWE 2023: AI Empowerment Ushers in the Era of "Housework-Free" LivingHaier Group showcased the limitless possibilities of a "housework-free" era at the 2023 AWE exhibition, presenting its full-category AI appliances and whole-scenario smart living solutions. Officially opening on March 20th, the exhibition attracted significant attention, with consistently high visitor numbers and a bustling atmosphere...

Haier Smart Home Ecosystem Conference: AI Eyes Usher in an Era of "Housework-Free" Living, Accelerating Global Smart Home DeploymentAs the first rays of morning sunlight filter through the curtains, the smart speaker announces the day's weather, the kitchen oven preheats according to a preset program, and the bathroom water heater is ready The smart home life once confined to science fiction films is now rapidly taking root globally. On March 19th, Haier Smart Home held its ecosystem conference themed "AI Life, Smart Homes for All" at the Shanghai World Expo Center, showcasing the latest results of its ten-year smart home layout: a smart home system equipped with the "AI Eye" series of black technologies...

Haier AI Air Conditioner: Ending the "Damp Cold" Nightmare of South China's Return of Moisture, Ushering in a New Chapter of Comfortable LivingFrom February to April, the dreaded "Return of Moisture" (Huinan Tian) descends upon South China, bringing misery to countless residents. Walls "sweating," clothes failing to dry these are the persistent shadows of spring...

Haier Washing Machine Achieves 16 Consecutive Years as Global Sales Champion: Technological Innovation Drives Global Leadership in Laundry CareIn 2024, Haier washing machines once again topped global sales, achieving their 16th consecutive year as the world's number one brand. This achievement is not accidental but the result of Haier's deep understanding and consistent fulfillment of user needs...

Haier Smart Home Tops Global Smart Home Invention Patent TOP 100 for 12 Consecutive YearsOn January 7, 2024, the IPRdaily website published the "2024 Global Smart Home Invention Patent TOP 100" ranking, showing that Haier Smart Home secured the top spot for twelve consecutive years with 5,582 publicly disclosed patent applications. This once again confirms its leading position in the global smart home industry...

Haier Direct Drive Washing Machines Achieve 40 Million Unit Sales Milestone, Maintaining Unwavering Quality and Industry Leadership for a DecadeThe home appliance market has seen a surge in consumer demand this year, fueled by government-sponsored trade-in and subsidy programs. Consumers are increasingly prioritizing high quality and performance when purchasing washing machines...

Haier Smart Home Achieves 13 Consecutive Years of Double 11 Top Ranking: User-Centric Approach Creates a Quality LifeAs the clock struck midnight, the longest Double 11 event in history concluded. The government subsidies boosted the home appliance market during this Double 11, making the competition particularly fierce...

Haier Smart Home Achieves Double 11 "Red Opening": Top 1 in Multiple Categories, Driven by Technology and ServiceThis year's Double 11 shopping festival started 10 days earlier, giving consumers ample time to select their desired products. Among numerous appliance brands, Haier Smart Home achieved remarkable results on the Tmall platform, leading in multiple categories and becoming the user's first choice, thanks to its robust product line, attentive service, and attractive benefits...

Haier Smart Home Leads the JD Double 11 Speed Ranking: Upgraded Quality, User Recognition Reaches New HighsThis year's Double 11, consumers are paying more attention to quality and service, spending their money wisely. Haier Smart Home, with its years of accumulated good quality and reputation, as well as its continuous introduction of original technology, has achieved impressive results on the JD speed ranking, with its refrigerators, washing machines, water heaters, freezers and other categories all ranking first...

Haier Smart Home: Leading the Global Appliance Industry with User Satisfaction as its StandardOctober 14, 2023, marks the 55th "World Standards Day." The State Administration for Market Regulation has set the theme for this year's event in China as "Strengthening Standard Guidance, Promoting High-Quality Development...

Breaking out of Comfort Zones and Sustaining Innovation: How Haier Smart Home Maintains Steady GrowthIn a rapidly changing market environment, businesses need to break out of their comfort zones and actively explore new businesses and seek new breakthroughs to expand their scale and maintain competitiveness. However, how does one identify strategic opportunities and potential risks during the transformation process? How can internal vitality be ignited to drive innovation? The 2024 Fortune Global 500 Summit provided valuable answers...