Haier Direct Drive Washing Machines Achieve 40 Million Unit Sales Milestone, Maintaining Unwavering Quality and Industry Leadership for a DecadeThe home appliance market has seen a surge in consumer demand this year, fueled by government-sponsored trade-in and subsidy programs. Consumers are increasingly prioritizing high quality and performance when purchasing washing machines...

Haier Smart Home Achieves 13 Consecutive Years of Double 11 Top Ranking: User-Centric Approach Creates a Quality LifeAs the clock struck midnight, the longest Double 11 event in history concluded. The government subsidies boosted the home appliance market during this Double 11, making the competition particularly fierce...

Haier Smart Home Achieves Double 11 "Red Opening": Top 1 in Multiple Categories, Driven by Technology and ServiceThis year's Double 11 shopping festival started 10 days earlier, giving consumers ample time to select their desired products. Among numerous appliance brands, Haier Smart Home achieved remarkable results on the Tmall platform, leading in multiple categories and becoming the user's first choice, thanks to its robust product line, attentive service, and attractive benefits...

Haier Smart Home Leads the JD Double 11 Speed Ranking: Upgraded Quality, User Recognition Reaches New HighsThis year's Double 11, consumers are paying more attention to quality and service, spending their money wisely. Haier Smart Home, with its years of accumulated good quality and reputation, as well as its continuous introduction of original technology, has achieved impressive results on the JD speed ranking, with its refrigerators, washing machines, water heaters, freezers and other categories all ranking first...

Haier Smart Home: Leading the Global Appliance Industry with User Satisfaction as its StandardOctober 14, 2023, marks the 55th "World Standards Day." The State Administration for Market Regulation has set the theme for this year's event in China as "Strengthening Standard Guidance, Promoting High-Quality Development...

Breaking out of Comfort Zones and Sustaining Innovation: How Haier Smart Home Maintains Steady GrowthIn a rapidly changing market environment, businesses need to break out of their comfort zones and actively explore new businesses and seek new breakthroughs to expand their scale and maintain competitiveness. However, how does one identify strategic opportunities and potential risks during the transformation process? How can internal vitality be ignited to drive innovation? The 2024 Fortune Global 500 Summit provided valuable answers...

Haier Smart Home Partners with China Teacher App Mini Program to Launch the "Respect and Benefit Teachers Public Welfare Action"On August 26th, under the coordinated efforts of seven ministries and commissions including the Ministry of Education, the guidance of the Department of Teacher Work of the Ministry of Education, the support of the Education Management Information Center of the Ministry of Education, and the participation of caring enterprises, the China Teachers Development Foundation formally launched the "Respect and Benefit Teachers Public Welfare Action" in Beijing. On the same day, Haier Smart Home, representing the home appliance industry, participated in the signing ceremony and partnered with the China Teacher App mini program, based on the brand's proposition of "Good Products, Fast Replacement, Worry-Free and More Rewarding", to provide exclusive services and preferential benefits for teachers nationwide...

From a Small Refrigerator Factory in Qingdao to a Fortune 500 Company: Haier Smart Home's "User-Oriented" Global JourneyHaier Smart Home, a company originating from Qingdao, China, has risen from a small refrigerator factory to a Fortune 500 company, climbing 12 positions on the list this year, driven by its unwavering "user-oriented" philosophy. Haier Smart Home's success lies not only in its strong revenue and profits but also in its profound understanding of user needs and its keen insight into the global market...

Haier Zhijia, who wants to be an "enterprise of the times," has once again reached the forefront of the commercial era.In thisIn the era where ESG has become a social consensus, Haier Smart Home is a rare example of pioneering practice: making ESG a new driving force for enterprise transformation, opening up a new golden track, and developing into a new growth curve, rather than seeing it as a compliance cost or operational burden...

On the afternoon of July 24th, the opening ceremony and welcome interactive meeting of the 2023 Haier Smart Home Maker Training Camp officially opened at Qingdao Guoxin Sports Center. On site, previous creators, new creators, and platform owners of Haier Smart Home shared and answered questions and doubts for new creators through face-to-face meetings with executives...

At present, in the domestic air conditioning market, Gree, Midea, and Haier are three pillars. Midea relies on its advantages in price and scale, and currently ranks first in market share...