Tencent Games Unveils Enhanced Anti-Addiction Measures for Minors During the 2025 Winter Holiday

Tencent Games Unveils Enhanced Anti-Addiction Measures for Minors During the 2025 Winter HolidayAs the 2025 winter holiday approaches, Tencent Games has released a schedule outlining playtime restrictions for minors during the holiday season and Chinese New Year. In accordance with regulations and holiday dates, minors will only be permitted to log into games from January 13th to February 13th, between 8 PM and 9 PM each day, totaling 15 hours over 32 days

Tencent Games Unveils Enhanced Anti-Addiction Measures for Minors During the 2025 Winter Holiday

As the 2025 winter holiday approaches, Tencent Games has released a schedule outlining playtime restrictions for minors during the holiday season and Chinese New Year. In accordance with regulations and holiday dates, minors will only be permitted to log into games from January 13th to February 13th, between 8 PM and 9 PM each day, totaling 15 hours over 32 days. This measure aims to further implement national policies on preventing gaming addiction among minors and safeguarding their physical and mental well-being.

However, ongoing anti-addiction efforts face new challenges. While the improved real-name registration system effectively restricts many minors' access to games, it has also fueled the growth of account rental and proxy playing ("dailian") black markets, significantly impacting the effectiveness of anti-addiction measures. To address this, Tencent Games is introducing stricter anti-addiction measures for the 2025 winter holiday, upgrading its facial recognition technology to combat these illegal activities.

Tencent Games' strengthened restrictions on minors' gaming behavior during the 2025 winter break include a more stringent time limit. According to the official schedule, underage players can only log in between 8 PM and 9 PM daily from January 13th to February 13th, totaling 15 hours. This stricter time limit aims to effectively control minors' playtime and prevent addiction. This action demonstrates Tencent's commitment to national policies protecting minors and its dedication to their healthy development.

However, time limits alone are insufficient. The strengthening of anti-addiction measures has led to a rapid expansion of account rental and proxy playing services, enabling minors to circumvent the system. These illegal operations facilitate bypassing time and payment restrictions, severely undermining the effectiveness of anti-addiction policies. To counter this, Tencent Games is actively upgrading its technological defenses.

The core upgrade is to its facial recognition "bomb lock" feature, first launched in the 2024 summer. This feature has already flagged 8 million suspected rental accounts, demonstrating significant success. This upgrade builds upon the original function, which primarily targeted single-account, multi-device, cross-location logins, triggering a countdown for facial recognition verification. The enhanced "bomb lock" incorporates a risk account database, enabling more precise identification and locking of highly suspicious rental accounts, and shortening the countdown for facial recognition verification. This means users with rental accounts face shorter verification windows, increasing the likelihood of detection. Furthermore, the upgraded feature requires verification within 3 minutes using the current device and game; otherwise, the account will be suspended, further raising the bar for account rental and proxy playing. These upgrades will significantly deter these illegal activities.

Beyond technological upgrades, Tencent Games actively encourages users to report suspicious rental and proxy playing activities, providing a convenient reporting channel for real-name reports. This multi-pronged approach effectively combats these illegal activities and maintains a fair gaming environment.

Furthermore, Tencent Games offers comprehensive services to parents, helping them understand and manage their children's gaming behavior. This service covers game management, parent-child communication, and question-and-answer sessions, providing holistic support and guidance. Through professional consultation and guidance, Tencent Games aims to facilitate effective communication between parents and children to address the challenges posed by gaming.

Data from the China Audio-Video and Digital Publishing Association (CAVDPA) Games Work Committee's report on minor protection shows that the national "strictest ever anti-addiction regulations" have yielded significant results three years after their release. In 2024, the percentage of minors playing less than 3 hours per week increased by 37.2 percentage points compared to 2021, reaching 75.1%, with over 80% of minors spending less than 30 yuan per month on in-game purchases. This data shows that the national anti-addiction policy and the joint efforts of game companies have achieved significant progress, effectively managing the gaming behavior of most minors.

However, challenges remain. The rise of account rental and proxy playing and insufficient parental supervision continue to hinder anti-addiction efforts. Therefore, collaborative efforts from game companies, parents, and society are crucial to protect minors and ensure their healthy development.

Tencent Games' upgrade to the "bomb lock" feature and the new anti-addiction regulations for the winter holiday demonstrate its proactive response to these challenges and continuous improvement of its anti-addiction measures. This not only reflects its commitment to national policies but also its responsibility for the healthy growth of minors. With technological advancements and collective efforts, significant progress in preventing gaming addiction among minors is expected. Tencent Games, as an industry leader, will continue to contribute to the healthy development of minors. This upgrade serves as a model for other game companies, fostering a healthier and safer online gaming environment. Only through continuous effort and innovation can we effectively address evolving challenges and achieve comprehensive protection for minors. We look forward to even more effective measures in the future, safeguarding the healthy and happy growth of minors.

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