Haier Washing Machine Achieves 16 Consecutive Years as Global Sales Champion: Technological Innovation Drives Global Leadership in Laundry Care

Haier Washing Machine Achieves 16 Consecutive Years as Global Sales Champion: Technological Innovation Drives Global Leadership in Laundry CareIn 2024, Haier washing machines once again topped global sales, achieving their 16th consecutive year as the world's number one brand. This achievement is not accidental but the result of Haier's deep understanding and consistent fulfillment of user needs

Haier Washing Machine Achieves 16 Consecutive Years as Global Sales Champion: Technological Innovation Drives Global Leadership in Laundry Care

In 2024, Haier washing machines once again topped global sales, achieving their 16th consecutive year as the world's number one brand. This achievement is not accidental but the result of Haier's deep understanding and consistent fulfillment of user needs. It's a testament to its commitment to technological innovation, continuously enhancing product experience and leading industry development. Data from Euromonitor International, a leading global market research company, confirms Haier's global market leadership in washing machine retail volume in 2024.

The global home appliance market in 2024 presented a dynamic landscape. In China, the second round of home appliance trade-in subsidies significantly boosted market demand. Ministry of Commerce data shows that by December 19th, 2024, over 33.3 million consumers participated in the trade-in program, purchasing over 52.1 million appliances. Simultaneously, overseas markets displayed robust growth. Factors like stable economic growth in Asia and the easing of energy prices in Europe fueled double-digit growth in white goods exports, including washing machines.

Within this market environment, Haier washing machines excelled through continuous technological innovation. Haier keenly observed a shift in user needs: consumers no longer solely focus on washing performance but increasingly prioritize healthy, clean, and personalized laundry experiences. Concerns include preventing dampness inside the drum after washing and integrating the machine seamlessly into home aesthetics.

To meet these evolving demands, Haier consistently upgraded its product experience, offering differentiated and personalized laundry solutions through technological breakthroughs. The Haier X11 washing machine exemplifies this. Its pioneering Wind Cruise Technology and upgraded Direct Drive Clean Technology address the common issue of lingering odors requiring post-wash airing. The X11 achieves a "breathable," odor-free laundry experience, eliminating the need to open the door for ventilation even after overnight washes. This innovative experience garnered widespread global recognition. In China, the X11 became the sales leader in the 6,000-8,000 RMB price range. In Europe, it rapidly captured 10% of the high-end market share in several countries, boosting price indices by over 130%.

Furthermore, Haier recognized the growing emphasis on home aesthetics and garment care, leading to innovations such as the NeutronRonglang integrated washer-dryer-care machine. This product features pioneering care-focused wet cleaning technology and seven customizable programs for delicate fabrics like silk and cashmere, providing fiber-level care. Its original integrated ultra-slim design and 5mm micro-seam installation technology allow seamless integration into standard kitchen cabinets, creating a new integrated home laundry experience.

Haier's success stems not only from its precise understanding of user needs but also from its powerful technological innovation capabilities. For years, Haier has led the industry, delivering new laundry experiences globally. In laundry technology, Haier pioneered Direct Drive Clean Technology, providing specialized wash programs for various fabrics. The combination of direct-drive motors and AI algorithms enables precise control, gently cleaning even delicate items like roses without damage. Haier direct-drive washing machines are now in 40 million homes worldwide.

Haier also demonstrates strong smart manufacturing capabilities, boasting two lighthouse factories and one "sustainable lighthouse factory," making it the company with the most lighthouse factories in the industry. In Haier's interconnected factories, advanced laser seamless welding technology achieves weld seams of 10m, and precision punching technology surpasses industry limits with a minimum 2.2mm hole. These advanced technologies, from laundry technology to product quality, create an optimal user experience.

Haier plays a significant role in setting industry standards. It spearheaded the creation and release of the world's first "Healthy and Clean Standard," filling a gap in the industry. It actively participated in three IEC international standards and led the development of 34 national and 15 industry standards, solidifying its position as an industry standard leader. Haier also received the industry's only "National Science and Technology Progress Award" and the drum washing machine industry's only "China Patent Gold Award," demonstrating its technological innovation and leadership.

Haier's 16 consecutive years at the top are a testament to its continuous self-improvement. It has not only enhanced user laundry quality but also set a new benchmark for the washing machine industry. From the rise of smartphones to electric vehicles, technological breakthroughs drive societal change. In the washing machine sector, Haier, with its innovative spirit, continues to lead the industry, delivering new experiences globally.

In the future, Haier will continue to focus on user needs, driven by technological innovation to elevate the industry to new heights. The statement, "Only Haier can surpass Haier," is both an affirmation of its past achievements and an expectation for its future development. Haier will remain user-centric, technology-driven, creating new value and leading the global laundry care industry.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])