Fully empowering "gaming+AI" to solve industry pain points

On May 29th, gaming stocks collectively surged, with Shunwang Technology and Caesar Culture raising their limit, while Shenzhou Taiyue, Giant Network and others surged by over 8%. NVIDIA announced on the same day that it will provide customized AI model OEM services, which developers can use to build and deploy customized voice, dialogue, and animation AI models in their software and games

On May 29th, gaming stocks collectively surged, with Shunwang Technology and Caesar Culture raising their limit, while Shenzhou Taiyue, Giant Network and others surged by over 8%. NVIDIA announced on the same day that it will provide customized AI model OEM services, which developers can use to build and deploy customized voice, dialogue, and animation AI models in their software and games. Industry insiders say that "gaming+AI" has become the main development trend of the gaming industry, and AI cost reduction and efficiency improvement have been reflected in some manufacturers. Major manufacturers are actively trying the "AI+" gameplay, and various products will continue to be launched.

Make NPCs smarter

Specifically, NVIDIA's AI model OEM service includes three parts. Nvidia NeMo is used to build, customize, and deploy language models that can use proprietary data and be customized based on game settings and character backgrounds; NVIDIA Riva is used for automatic speech recognition and text to speech conversion; Nvidia OmniverseAudio2Face is used to quickly generate expressive facial animations of game characters based on voice trajectories. The AI model OEM service also provides customized AI model services to help developers optimize according to game requirements.

With professional knowledge and years of experience in artificial intelligence and game development, Nvidia is leading the application of generative artificial intelligence in games.

In the view of the business manager of a game company in Shanghai, Nvidia's new technology is expected to solve the pain point of making NPCs (non player characters) more intelligent in game development, which will change the way players interact with game characters. Nvidia's entry into the key point of intelligent NPCs is inseparable from its professional knowledge and years of experience in artificial intelligence and game development, and this innovation is expected to lead the industry's development.

Currently, Baidu, Alibaba, Shangtang, and others are actively collaborating with gaming companies to promote the development of "gaming+AI". Industry insiders say that 'gaming+AI' is still in its early stages and there is huge room for imagination in the future.

Nvidia's AI model OEM service will promote the standardized development of the gaming industry, "Luo Xin (pseudonym), an analyst in the media industry at a waist securities firm in China, told China Securities News that Nvidia's move has a clear sense of lockdown and is expected to become a" catfish "for industry development.

Addressing numerous pain points

By fully introducing AI technology, the gaming industry will achieve cost reduction and efficiency increase.

The staff of the game are mainly divided into planning, development, and art. Luo Xin stated that for the development side, AI can assist developers in quickly completing basic code, saving some time-consuming and repetitive work, and improving development efficiency; For the art side, AI can achieve rapid drawing and modeling, saving a lot of time and thereby reducing game development costs.

By carefully categorizing players, AI can allow different players to experience different gameplay and attract more players. For example, Playnika, an Israeli high-tech company, optimized game planning through AI. Among the 7 games acquired by the company, the average number of players per game increased by 2-3 times in one year and revenue increased by 10 times.

AI technology can solve many pain points in the gaming industry. Li Lin (pseudonym), a technician from a leading domestic game manufacturer, introduced that AI technology can improve content creation efficiency. Games are essentially content consumption, limited by development efficiency, and the production rate of game content is difficult to meet player needs, which is more evident in open world games. AI technology can comprehensively improve the productivity of game development teams, and can also serve as a UGC (User Generated Content) tool to lower the threshold for players to produce and create.

In many games, players have a comprehensive gaming experience, including social needs or emotional companionship. "Li Lin said that in the traditional game development process, due to technological limitations, this aspect is relatively lacking.

Cost reduction and efficiency enhancement have been reflected in AI generated text, images, and supporting game storyline copywriting, and related game companies have already tasted the sweetness. Giant Network stated that the company's R&D team has extensively utilized the "Wensheng Graph" tool, resulting in significant improvements in human efficiency, output, and product quality. Youzu Network introduced that AI is relatively mature in 2D art applications, and the company's 2D art outsourcing costs decreased by about 25% in April. It is expected to achieve a greater degree of cost reduction by the end of the year.

Game companies' recruitment

Based on the commercial prospects hidden in AI technology, major domestic game manufacturers have launched layouts one after another.

Building a talent team has become a top priority. A reporter from China Securities News learned that many game companies are actively seeking AI related talents, including positions in algorithms, planning, and art. Among them, NetEase has opened up to 19 positions and Perfect World has opened 6 positions; From a salary perspective, Tencent offers the most competitive salary.

Recently, Meng Wei, Chief Financial Officer and Secretary of the Board of Directors of Giant Network, introduced at the financial report exchange meeting that the company has formed an AI team and recruited senior AI technical talents, hoping to better help various project teams achieve cost reduction and efficiency increase, and truly implement the exploration of "game+AI" into products. The company is exploring ways to help users create maps and even gameplay more effectively through natural language, which can greatly help improve user stickiness

From the perspective of specific layout strategies, relevant game companies have their own focuses. Perfect World states that based on external AI technology and combined with our own needs, we actively develop AI production tools that are more adaptable and targeted to the company's game products. Relevant technologies are applied to intelligent NPCs, scene modeling, AI painting, AI storytelling, AI dubbing, and other aspects of games. Yuzu Network and Yuncong Technology jointly study the LLM big model in the vertical field of gaming. According to the company, the algorithm model is jointly trained based on the characteristics of the game business, and the innovation of natural language processing, computer vision, speech synthesis and other technologies in the game industry is deeply rooted, and the general AI technology is optimized for the game scene.

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