Breaking the barriers of smartphone form and leading a new era of folding with glory

A foldable screen, half the history of smartphone development. "In 2012, the prototype of foldable screen smartphones first appeared

A foldable screen, half the history of smartphone development. "In 2012, the prototype of foldable screen smartphones first appeared. At that time, no one knew that in the next decade or so, this emerging category would plug into the "digital wing" and ride the waves of the surging development of the digital economy.

When the folding screen runs forward along its native logic, constantly upgrading and advancing towards intelligence and thinness, a threshold quietly stands in front of it. Due to factors such as Type-C interface and hinge material, the lightness of the folding screen seems to have reached its limit.

Turning our attention to the straight board machine, which once became the mainstream product form with innovative product experience, but after years of iteration, the hardware configuration and functional experience entered the "deep water zone", and users' replacement power decreased, and the replacement cycle was further extended. In the view of industry insiders, straight board machines need to step out of the era of "incremental innovation" in order to keep up with the times and meet the latest needs of users; Folding screens also need to truly break a series of development bottlenecks in order to truly enter the era of mainstream computers.

This can't help but make the industry ponder whether there will be an "emerging species" on the coordinate axis of the intelligent terminal industry, opening up a new quadrant for the entire industry, while allowing users to no longer have to choose between foldable screens and straight panel machines?

Folding screen industry urgently needs to overcome development bottlenecks

Currently, with the popularization of technology, more and more mobile phone manufacturers are entering the folding screen race. Data shows that in 2022, the shipment volume of foldable screen smartphones in China increased by 154% year-on-year. With the gradual entry of domestic manufacturers and product iteration, it is expected that there will be an outbreak in 2023, with the shipment volume of foldable screen smartphones exceeding 5.5 million units.

If the flagship of the straight board is the Political base for domestic brands to compete in the high-end market, then the folding screen is a new track for domestic brands to seek high-end breakthroughs. Research institutions have analyzed that with the addition of more domestic brands, the competitive landscape of the foldable screen mobile phone market is quietly changing. Domestic brands are expected to become leaders in folding screen technology innovation and application innovation. In the future, they will seize market growth opportunities, first achieve high-end breakthroughs in the Chinese market, and then challenge the inherent pattern in the global market.

However, in order to fully activate the momentum of the foldable screen market, mobile phone manufacturers still need to cross several "thresholds". In fact, for a long time, the bulky appearance of foldable screens has been a major issue criticized by consumers compared to flat panel machines, and it is precisely because of this that foldable screens have become a "large-sized toy" in the eyes of many people.

To break away from such stereotypes, major manufacturers have conducted a series of explorations at the hinge level. The hinge, as an important "joint" for achieving changes in the shape of mobile phones, is also the key to determining the thickness of the folding screen. At present, the common hinge forms are divided into two types: "U-shaped" and "droplet shaped". Although the U-shaped hinge has a simple form, it will waste internal space and cause the folding screen to become thicker and heavier; The droplet type hinge is more competitive in terms of lightness, but the higher cost will also be passed on to consumers, making a majority of consumers hesitant towards folding screens.

It is worth noting that with the industry's increased layout in the light and thin field, setting up a balance between performance and thinness has become a direction that manufacturers need to focus on. Because when folding screen phones continue to "slim down", phone manufacturers also have to "pile up materials" as much as possible to fully utilize the internal space of "every inch of land, every inch of gold".

If the folding screen blindly piles up materials, it will inevitably be reflected in weight, making it far higher than the straight plate machine; If a folding screen insists on its lightness, it will need to make compromises in terms of battery and other aspects, which will also make users "miss" the range and other experiences of the Zhiban flagship. Industry insiders have pointed out that many folding screens currently exist for the purpose of "flaunting their muscles" and "hitting the high-end", without clear positioning. This can also be said to be a special form of mobile phone stacking.

Overall, there seems to be an insurmountable gap between the folding screen and the tablet machine. The industry also generally takes the "two in one" stacking as the core logic, that is, using the thinking of two straight plate machines to make folding screens. The industry urgently needs to find a way to organically combine folding screens and straight plate machines, break through boundaries, and truly promote the upgrading of the industry.

Honor reshapes the underlying logic of the industry with a "split into two" mindset

Against this backdrop, the folding screen industry is waiting for a major transformation. At present, foldable screens are no longer satisfied with gradual "quantitative changes", but rather require a revolutionary "qualitative change" and a reshaping of underlying logic. Only in this way can the bottleneck of the folding screen industry be truly broken and new imaginative spaces be activated.

For example, compared to the "two in one" stacking logic, is there a "one in two" logic that integrates the upkeep value experience of folding screens while retaining benchmark level experiences such as straightboard flagship lightness, endurance, and eye protection, thus breaking the boundary between straightboard machines and folding screens?

The newly released Honor MagicV2 provides such a new approach for the folding screen industry. Compared to the concept of "rolling in" at the level of hinges and stacking capabilities, Honor elevates lightness to a systematic engineering, reconstructing the "opening method" of folding screens from the material, process, and structural aspects. On the basis of self-developed Luban titanium hinges, Honor has also saved more internal space from the overall structure through the "mortise and tenon integrated molding technology", once again exploring the lightweight limit of the entire machine.

The 9.90mm parameter not only brings the thickness of the flagship foldable screen into the "millimeter" era for the first time, but also completely breaks the barriers of mobile phone form through a leap in underlying thinking. This "one life two" lightweight texture blurs the boundary between a flat panel machine and a folding screen, and also eliminates the need for consumers to affect the operating experience due to the heavy appearance of the terminal.

The imaginative space opened up by Honor MagicV2 for the industry is not limited to this. Considering consumers' real needs for battery life, eye protection, and other aspects, Honor MagicV2 has also created disruptive breakthroughs in more dimensions. At the thickness of 9.90 mm, Glory did not choose between endurance and thinness. Instead, it innovatively adopted the design scheme of "one layer polymerization" screen drive architecture, making it possible to accommodate 5000mAh large capacity batteries, thus integrating the endurance experience of Qinghai Lake batteries in the straight board into the form of folding screen, ending the "endurance anxiety" of folding screen users.

In the screen dimension, Honor also transplanted its eye protection "genes" into the folding screen. Previously, the 3840Hz Super high frequency PWM dimming launched by Glory 90 series was the product of Glory's technology experience in the field of lamp lighting and other fields into the field of mobile phones. And this time, Honor has taken a new step by incorporating 3840Hz high-frequency PWM dimming onto folding screens, truly bringing a leapfrog eye protection experience to folding screen users.

It can be seen that compared to the "two in one" stacking logic, Honor MagicV2 has embarked on a differentiated path since its development period. That is to take consumer demand as the starting point, and orderly combine the benchmark experience of the straight board machine with the upkeep value experience of the folding screen. When a product becomes both a flat panel machine in a folding screen and a folding flagship in a flat panel machine, users no longer need to compromise or choose between the two.

Honor MagicV2 is precisely such a product that breaks the barriers of intelligent terminal form. With the reshaping of the underlying logic of the folding screen circuit, the industry is surprised to find that the "wall" between the folding screen and the straight board machine is not impregnable, and the new logic of "dividing into two" is bringing infinite imagination space to the intelligent terminal industry.

After three years of sedimentation, Honor wants to become a breaker in the intelligent terminal industry

This disruptive breakthrough is not unfamiliar to the intelligent terminal industry. In the current era of rapid technological development, the motto of many industry leaders is' all industries are worth redoing '.

In the intelligent terminal industry, Android manufacturers are gradually leading the industry with innovative layouts, and former leaders are increasingly becoming followers. On the folding screen track, Android manufacturers are making efforts to apply a series of new technologies, attempting to break away from the current inherent standard form of smartphones.

With the launch of Honor MagicV2, the industry will once again witness the innovation and transformation of the intelligent terminal industry.

Honor has gradually consolidated its technological foundation through long-term accumulation, striving to become a new pioneer in the smartphone industry, and helping the smartphone industry start a new cycle. As Honor CEO Zhao Ming said, success is the second step. The first step is to become a "challenger", and then there is the possibility of becoming a "challenger". The release of Honor MagicV2 has precisely shown the intelligent terminal industry more possibilities for evolution and provided consumers with more choices. From this product, it can be seen that Honor has continuously accumulated strength in research and innovation, in order to truly achieve product quality upgrading.

Nowadays, including Honor Shenzhen R&D Laboratory, Honor has established seven major R&D bases and over 100 innovation laboratories globally, supporting its strong continuous innovation system. Zhao Ming once revealed that the R&D investment of Honor has accounted for nearly 10% of revenue in 2022. In the development cycle of the smartphone industry, time has witnessed Honor's determination to invest in the future.

It can be said that for the new glory of three years of independence, we are looking at and planning from a longer perspective as the first camp in the industry. On the one hand, Honor focuses on the development trend of the intelligent terminal industry and a more intelligent digital future, exploring the new boundaries of All Things Intelligence Union with the industry through anchor points such as MagicOS; On the other hand, Honor focuses on the needs of consumers in practical scenarios, building a "people-centered" positive closed-loop based on a series of "pain point terminators" like products. And innovative technological breakthroughs are important "secrets" that connect these two major focuses of glory.

From overcoming difficulties to accumulating momentum, Honor is achieving an explosion of products and solutions in its third year. In fact, in addition to Honor MagicV2, Honor Watch 4, which was released on the same day, also introduced the MagicOS system for the first time, bringing a pain point solution of 10 days of ultra long battery life and one watch dual standby, achieving a multi-dimensional experience without any shortcomings, injecting new momentum into the eSIM smartwatch track. Through its series of breakthrough products and forward-looking layout, the industry once again recognized that New Glory, as a new independent brand, is pregnant with endless development potential.

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