How can future designers stand invincible? Experts gather to discuss development together

Recently, at the first Yangpu International Design Festival in 2023, top design experts from both domestic and foreign countries engaged in exchanges and dialogues around three different themes: industrial design, digital design, and urban design.At the forum with the theme of "Industrial Design Driving New Development of the Industry", design experts, scholars, and entrepreneurs from Japan, Italy, and China discussed the new trends in the development of the industrial design industry

Recently, at the first Yangpu International Design Festival in 2023, top design experts from both domestic and foreign countries engaged in exchanges and dialogues around three different themes: industrial design, digital design, and urban design.

At the forum with the theme of "Industrial Design Driving New Development of the Industry", design experts, scholars, and entrepreneurs from Japan, Italy, and China discussed the new trends in the development of the industrial design industry. Multiple industry insiders have conducted in-depth discussions on the development of AI and its impact on the industry. AI can draw 10000 Van Gogh paintings, but AI itself cannot become Van Gogh. "During the discussion, Fang Xiaofeng, Vice Dean of the School of Fine Arts at Tsinghua University and Editor in Chief of Decoration magazine, expressed his calm thinking about AI technology with a vivid metaphor.

In recent years, AI technology has made rapid progress, especially in machine learning and large language models. These technological advancements have enabled AI to perform more and more tasks, even surpassing human capabilities in certain fields. However, does this mean that AI can completely replace humans? Fang Xiaofeng believes that although AI can imitate human behavior and even surpass humans in some aspects, AI itself cannot possess true creativity and imagination like humans, which is the limitation of AI and the value of humanity.

The rapid development of AI has also put forward new ideas on how to cultivate future designers. In the future, the development of AI will accelerate the progress of technology, the homogenization of technology will become increasingly severe, and the leading time brought by technology will also be shorter and shorter. "Fang Xiaofeng said, which means that mastering advanced technology is no longer the key to competition. On the contrary, how to use technology to create true value will become the focus of future competition. Designers need to master the ability to master technology and also have their own unique value judgment ability, in order to remain invincible in the competition.

In the process of "digital design building a new track of the economy", representatives of leading domestic enterprises explore the new track and breakthroughs of the digital economy, and deeply exchange digital technology innovation and the latest development and application achievements.

How will digital design in the future change our lives? Previously, private classes priced at 500 yuan per class, but in the future, driven by technology, users may receive the same fitness effect for only 9.9 yuan per month. "Jiang Minchen, founder of Dabu Duo, introduced the company's practice in the fitness field. The Traveler app currently serves over 30 million cycling enthusiasts in China, with nearly 500 million kilometers of cycling data and 200 million user uploaded sports data on the platform.

What we create for users is a virtual sports scene, where they can use our software and hardware anywhere to socialize in virtual communities. This is an unprecedented experience in the past decade, and now technology has reached such a node. Jiang Minchen said that in the future, AI, AR, metaverse and other technologies can even be integrated into product design, and new technologies can be used to provide training programs for thousands of people and faces. In the near future, digital people can provide users with a customized coaching service based on a large amount of data, allowing them to enjoy professional services that they previously had to go to the gym to find anytime and anywhere

In the process of "creating dynamic new spaces in urban design", experts in the fields of municipal planning, architectural design, and urban renewal will discuss how "people's cities" can empower a better life.

Zhong Lv from Shanghai Municipal Engineering Design Institute is an engineer with an artistic background. In her opinion, in the past, infrastructure was more of an engineering element that supported urban operations. Nowadays, infrastructure has surpassed its functional role. How to turn gray infrastructure into warm facilities, promote urban vitality and community interaction, is the unremitting pursuit of designers.

Especially for designers of urban renewal, they need to face problems directly and achieve true propositions, true methods, true implementation, and true practice. When designing the connection of public spaces on both sides of the Suzhou River (Jing'an District) in Shanghai, Zhong Lv, as the chief engineer, was responsible for sections without landmarks or city halls, most of which were residential areas. In the end, he may have put in a lot of effort, but the appearance was not beautiful enough. I believe that the focus of urban renewal lies with the people. If humanistic care can be reflected in the design, making the residents of the community feel a sense of gain, such a warm design is beautiful. Therefore, Zhong Lv launched a poetry collection activity with the theme of Suzhou River, received over a thousand submissions from various regions across the country, and ultimately selected 100 poems, which were presented in the form of public art. Using dialectical methods to confront real life and generate a true answer sheet for the city

Text/Image: Mao Xinhui

Editor: Wu Baixin


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