Why are large domestic supermarkets closing down one after another, and Sam's Supermarket, which only pays to enter, is opening more and more?

Large domestic supermarkets are closing down one after another, but why is Sam's supermarket, which pays to consume, opening more and more? Why is Pangdonglai deeply loved by people, but still unable to leave Henan?According to statistics, in 2022, at least 1138 stores of domestic supermarkets will be closed, and Gome Retail, Lianhua, Red Flag Chain, Carrefour, Wal Mart will not be spared. Once a large supermarket was cheap, with a wide range of products, all goods can be seen and touched, and you can buy all daily necessities once, which is very popular

Large domestic supermarkets are closing down one after another, but why is Sam's supermarket, which pays to consume, opening more and more? Why is Pangdonglai deeply loved by people, but still unable to leave Henan?

According to statistics, in 2022, at least 1138 stores of domestic supermarkets will be closed, and Gome Retail, Lianhua, Red Flag Chain, Carrefour, Wal Mart will not be spared. Once a large supermarket was cheap, with a wide range of products, all goods can be seen and touched, and you can buy all daily necessities once, which is very popular.

But with the rise of e-commerce and billions of subsidies from major platforms, product prices are cheaper than supermarkets, and there are more types to choose from. Even if you don't like it, you can return it for 7 days without reason. Supermarkets' original advantages have suddenly turned into disadvantages. Coupled with the rise of shopping festivals such as Double Eleven, young people are accustomed to hoarding daily necessities for half a year or even a year at once, and the frequency of going to the supermarket has greatly decreased, Large supermarkets only have fresh food left, after all, these things need to be bought on the same day.

However, after the rise of community group buying and Hema Fresh Food, it was the last blow to large supermarkets. In addition to external competition and the impact of the epidemic in previous years, the operating mode of large supermarkets was also an important reason for their decline. They charged various fees such as entrance fees, listing fees, store celebration fees, and benefit fees to the brand, all of which were ultimately paid by consumers. Quality control issues were also exposed in July 2023, A supermarket in Changzhi, Shanxi has been exposed, and staff will sell expired cooked food with a new production date, but two supermarkets have become exceptions.

Why is Sam's supermarket often overcrowded when members are not allowed in? The three secrets are very important. Membership is the best way for Sam to screen core users. A membership card costs a minimum of 260 yuan per year, and there are also 680 outstanding members. People without basic needs and spending ability generally do not spend this money.

The customers screened out with this money are mostly middle-class, married, and car owners. These people have money, strong purchasing power, are not sensitive to prices, but have a pursuit of product quality requirements. The amount of single consumption is high, the frequency of consumption is also high, and the customer source is more stable than ordinary supermarkets. As long as the product quality is good enough to make members willing to renew, they have locked in these fixed users, Their family's annual consumption is basically contracted by Sam.

Quality control, Sam Chosen comes from more than 30 countries and regions around the world, with over 4000 differentiated products. We strictly control the quality of our products to improve our members' shopping experience. In addition, Sam also keeps up with the times and provides door-to-door delivery services, continuously launching projects such as "Sam Kitchen" and "Sam Cloud Home", allowing members to enjoy a high-end lifestyle and making consumers feel the value of this membership.

Cost performance may sound unbelievable, but being cheap is indeed one of the evaluation keywords for Sam's popular online food on a certain social platform, such as sweet potatoes, grilled chicken, and Swiss rolls. Sam's food is large in quantity and can be tried for unlimited free. On average, one serving is not much more expensive than others, and he occasionally returns cash coupons when shopping. Next, let's take a look at Fat East.

Employees are compensated 5000 to 8000 for grievances, and if they are dissatisfied with watching a movie, they can receive a 50% refund. Fat Donglai is so popular, why can't they travel from Xuchang and Xinxiang to various parts of the country? In 2023, there was a dispute between a customer and an employee of Pangdong Lai, and an 8-page investigation report was released. The report also stated that the customer's rights and interests were damaged, and reasonable feedback could be provided through complaint channels. However, the employee should not be scolded loudly, which would harm their dignity and personality, and a compensation of 5000 yuan was given to the employee.

And the benefits provided by Pangdonglai to employees go far beyond these. They take turns closing the store on Tuesdays and taking 4 days off each month, working for less than 8 hours a day. Ordinary employees take 30 days of paid annual leave each year, while management takes 40 days of paid annual leave. There are also various benefits during holidays. In addition, 90% of Pangdonglai's shares are given to employees, and employees can receive dividends every month. Employees who work at Pangdonglai feel high happiness, Naturally, we sincerely provide customers with a good service attitude, ultimately forming a virtuous cycle.

For customers, the excellent consumer experience also makes them loyal fans of Pangdonglai. If you buy something that is not delicious at Pangdonglai, you can return it for free. Within 20 minutes after the movie ends, you can also receive a 50% refund on the ticket price. All food items are thoughtfully reminded of their consumption and storage methods, and clothing prices are marked with purchase prices.

A local netizen from Xuchang said that although the products from Pangdong are a bit more expensive than ordinary supermarkets, everyone is willing to pay the bill willingly because they have a conscience and good quality, and can rest assured when buying with a closed eye. The main reason why they cannot expand is that as the supermarket is large, Pangdong cannot do so meticulously, which not only makes employees more tired but also makes customers easily disappointed.

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