Jianzhan Kiln Opening: A Blend of "Magic" and Deception on TikTok

Jianzhan Kiln Opening: A Blend of "Magic" and Deception on TikTokIn recent years, with the booming development of e-commerce, more and more people choose to shop online, and retailers have gained more sales channels. The variety of goods is becoming increasingly rich, providing consumers with more convenient choices

Jianzhan Kiln Opening: A Blend of "Magic" and Deception on TikTok

In recent years, with the booming development of e-commerce, more and more people choose to shop online, and retailers have gained more sales channels. The variety of goods is becoming increasingly rich, providing consumers with more convenient choices. However, unexpectedly, Chinese e-commerce products that originally cost a few yuan have become incredibly popular on TikTok, triggering a frenzy of purchasing among foreign users. Many netizens jokingly commented that they "unintentionally boosted the GDP."

"Jianzhan Kiln Opening" Livestream: A Carefully Orchestrated Performance

The term "Jianzhan kiln opening" might be unfamiliar to many. Simply put, it involves a host holding a knife to open fired Jianzhan pieces one by one, while a staff member explains and praises the quality of each piece. If they encounter a flawed item, the kiln opener will express disappointment and discard it, even if viewers point out that the flaw is not obvious. They insist on maintaining their "integrity" by not letting customers purchase flawed items and continue to "extract" high-quality pieces. When a "masterpiece" is uncovered, the host's voice becomes particularly high-pitched, and they use a flashlight to illuminate the Jianzhan, allowing viewers to appreciate its beautiful design. Then, the host emphasizes the difficulty of producing such a "masterpiece," suggesting that it might require millions of materials to fire such an exquisite Jianzhan. They claim that it is a stroke of fate for livestream viewers to encounter such high-quality Jianzhan and only need to pay 99 yuan to own it.

This created atmosphere of "scarcity" and "great value" has led many viewers to impulsively pay. However, these Jianzhan pieces mentioned by the hosts are actually inexpensive, some are even just leftover stock. They use people's desire for discounts to engage in "hype" marketing.

"Jianzhan Kiln Opening" Livestreams Shift Battleground: "Magic" on TikTok

Surprisingly, these "Jianzhan kiln opening" livestreams haven't been completely suppressed but have shifted their battleground to TikTok. The hosts bang and clatter in their livestreams, creating an air of mystery, even holding talismans and making gestures before opening the kiln, as if performing a mysterious ritual. This performance style seems full of mystique to foreigners, like magic tricks, making them believe that these products are incredibly valuable and should cost $700!

However, when Chinese people flocked to the livestreams to support, they were mercilessly kicked out. The reason is obvious: fear of Chinese people exposing their "magic."

Questions and Concerns: The Conflict Between Cultural Heritage and Fraudulent Practices

This phenomenon has caused concern among netizens: if foreigners discover this "blind box" scam, will it affect the image of Chinese people in their minds? When they receive these "beautiful" Jianzhan pieces, will they discover their inferior quality?

People's concerns are not unfounded. Jianzhan kiln opening is a cultural heritage spanning thousands of years in China, it should be protected, not exploited by certain hosts for fraudulent purposes. If even our own people cannot respect our own culture, how can we expect others to give the same respect?

The Truth Behind "Jianzhan Kiln Opening": False Advertising and Quality Issues

To make profits, these "Jianzhan kiln opening" livestreams have gone to great lengths. Some merchants repackage already fired Jianzhan pieces back into the kiln, then open them, creating the illusion of live kiln opening. However, in reality, these "live kiln opening" Jianzhan pieces are not unique, because in the small yellow shopping cart below, the sales volume of the same product often reaches hundreds of orders. As confirmed by netizens, most of these Jianzhan pieces come from Dehua, the material is just ordinary ceramics, and some unscrupulous merchants even pass off the worst "chemical glaze" as high-quality goods. These "chemical glazes" release toxic substances during use, harmful to people's health.

These livestream merchants selling Jianzhan not only damage consumers' interests but also affect cultural dissemination. With the popularity of these livestreams, more and more young people are joining in, hoping to get a piece of the pie. However, the surge in Jianzhan merchants has led to declining quality of Jianzhan on the market, even counterfeit products, bringing serious negative effects to consumers.

The Charm of Jianzhan Kiln Opening: Cultural Heritage and Craftsmanship

In fact, real Jianzhan kiln opening is a captivating culture, every stage of production is filled with stories, and every piece of Jianzhan excavated is a unique work of art. It should be respected and passed on by Chinese people, not exploited for fraud.

A Wake-Up Call for Online Scams: Be Vigilant and Consume Rationally

The selling method of "Jianzhan kiln opening" serves as a wake-up call. Similar scams abound online, some merchants use people's weaknesses to attract attention, so when buying goods, we must be vigilant, consume rationally, and not be tricked for petty gains. You get what you pay for, choose a legitimate sales platform to avoid being deceived.

Conclusion:

The popularity of "Jianzhan kiln opening" on TikTok reflects the popularity of Chinese culture in overseas markets but also exposes the chaos that exists in online livestreams. We need to strengthen supervision, uphold the dignity of cultural heritage, and at the same time, consumers need to improve their own ability to discriminate, consume rationally, jointly combat online fraud, and maintain a good online environment.

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