AIGC Empowering Tourism: Mafengwo Creates Personalized Travel Experiences Driven by Technology

AIGC Empowering Tourism: Mafengwo Creates Personalized Travel Experiences Driven by TechnologySun Yunlei, General Manager of Destination Industry Innovation and Dean of the Destination Research Institute at Mafengwo, shared her insights on the transformative impact of AIGC technology on the tourism industry during an interview at the 2024 Digital China Summit. She believes that AIGC will revolutionize the travel sector, offering tourists a superior travel experience

AIGC Empowering Tourism: Mafengwo Creates Personalized Travel Experiences Driven by Technology

Sun Yunlei, General Manager of Destination Industry Innovation and Dean of the Destination Research Institute at Mafengwo, shared her insights on the transformative impact of AIGC technology on the tourism industry during an interview at the 2024 Digital China Summit. She believes that AIGC will revolutionize the travel sector, offering tourists a superior travel experience. She predicts that the future of the cultural and tourism industry will be characterized by deep technological empowerment, leading to a significant shift towards higher quality and personalized travel products and services.

At the summit, Mafengwo showcased five technological advancements in destination industry development: "Curator + New Ways to Play" travel solutions, the "North Star Big Data System," AI travel assistant "AI Xiaoma," "Small Car Small Group" SaaS system, and the "Youyun" SaaS system. These innovations aim to cater to the increasing demand for personalized travel experiences. By leveraging technology, they provide new services and offerings to travel destinations and industry chains, driving industry upgrades in the tourism sector.

Sun Yunlei emphasizes that the tourism industry, being inherently a service-oriented sector, can significantly enhance its service capabilities through technological applications. This allows for the effective response to the growing demand for diversified consumer needs. Mafengwo's core technology, the AI travel assistant, solves real-time interactive question-and-answer, itinerary planning, and real-time travel information provision challenges during the travel decision-making process.

According to Sun Yunlei, the AI travel assistant "AI Xiaoma" not only offers users convenient online search capabilities but also provides tailored itinerary suggestions and integrates supply chain resources to provide corresponding travel products. The system offers 24/7 service support, catering to the personalized needs of modern travelers.

"Mafengwo utilizes its big data capabilities, technological research and development capabilities, and vast user and content data to help the tourism supply chain achieve quality improvement, efficiency enhancement, and cost reduction, better serving the diverse needs of modern travelers," emphasizes Sun Yunlei. "AIGC technology can play a significant role in various travel scenarios, especially in providing real, effective, and real-time information services, including attractions, hotels, and transportation." As AIGC technology matures and expands its application scope, it will greatly enhance the efficiency of information acquisition and improve the quality of travel experiences for tourists.

Sun Yunlei believes that the cultural and tourism industry will undergo significant changes in the coming years, with increased reliance on technological empowerment. High-quality and personalized products and services will become the mainstream. This shift will also focus on leveraging technology to accurately understand user segment needs and provide high-quality, personalized products and services.

Sun Yunlei reveals that Mafengwo will continue to prioritize personalization and actively promote the development of the industrial internet model. Through technology, big data, and high-quality content, Mafengwo aims to establish a tight-knit closed loop between destination industry chains and travelers.

Mafengwo's technological achievements highlight a critical trend in the future development of the tourism industry: technology will be the key driving force behind the sector's growth, while personalization and quality will become the core competitive advantages of tourism products. Accurate understanding of user needs through technology and the provision of high-quality, personalized products and services will be the key focus for future development in the tourism industry.

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