Xiao Yangge's Live-Streaming Fails, Is Mei Cheng Mooncake the "Scapegoat"? Can Sanzhiyang Network Turn the Tables?

Xiao Yangge's Live-Streaming Fails, Is Mei Cheng Mooncake the "Scapegoat"? Can Sanzhiyang Network Turn the Tables?So, did Xiao Yangge truly make any mistakes? What role did Mei Cheng mooncakes play in this? What's the real truth behind the incident?Mei Cheng mooncakes were thrust into the limelight due to Xiao Yangge's promotion, with its production location becoming a focal point of the incident. While Mei Cheng Mooncake Company is indeed registered in Hong Kong, its production site is not located there

Xiao Yangge's Live-Streaming Fails, Is Mei Cheng Mooncake the "Scapegoat"? Can Sanzhiyang Network Turn the Tables?

Recently, Xiao Yangge, a streamer under Sanzhiyang Network, has faced a severe setback due to the incident involving the promotion of "Hong Kong Mei Cheng mooncakes," sparking heated discussions among netizens. The incident stemmed from Xiao Yangge's live-stream claims that the mooncakes were produced locally in Hong Kong and invited renowned Hong Kong actor Zeng Zhiwei to participate in the promotion. However, the truth is that the mooncakes were not manufactured in Hong Kong. Following the revelation, Xiao Yangge's live-stream sales plummeted, numerous streamers disabled comments due to online ridicule, and some even hinted at leaving Sanzhiyang. Xiao Yangge himself is still under investigation by relevant authorities, facing an unprecedented crisis in his streaming career.

So, did Xiao Yangge truly make any mistakes? What role did Mei Cheng mooncakes play in this? What's the real truth behind the incident?

Mei Cheng Mooncakes: The "Scapegoat" in the Eye of the Storm?

Mei Cheng mooncakes were thrust into the limelight due to Xiao Yangge's promotion, with its production location becoming a focal point of the incident. While Mei Cheng Mooncake Company is indeed registered in Hong Kong, its production site is not located there. Xiao Yangge deliberately concealed this fact, falsely claiming the mooncakes were locally produced in Hong Kong, and exploited Zeng Zhiwei's reputation for promotional purposes, sparking consumer skepticism about the product's authenticity.

However, official investigations revealed that Mei Cheng mooncakes possess all necessary qualifications, and their production environment meets national standards. In reality, Mei Cheng Mooncake's processing manufacturer and the company responsible for its release are not the same entity, with Mei Cheng Food Company and Mei Cheng Technology Company respectively holding these roles. The Hong Kong Mei Cheng Company granted its trademark usage rights to Guangzhou Mei Cheng Company, leading to the creation of "Hong Kong Mei Cheng Mooncakes." Guangzhou Mei Cheng Food Company further outsourced the processing tasks to Mei Cheng Technology Company, resulting in the actual processing location not being in Hong Kong.

Although Mei Cheng mooncakes carry the "Hong Kong" label, their actual connection to Hong Kong is minimal. Mei Cheng Company leveraged the "Hong Kong" tag, attempting to capitalize on the popularity of Hong Kong brands, aiming to enhance the product's value. However, this has also raised questions among consumers: Is it true, as Xiao Yangge claimed, that these mooncakes were sold out in Hong Kong?

Xiao Yangge's False Advertising Sparks Public Outrage

Official investigations confirmed that Mei Cheng mooncakes themselves have no quality issues, but Xiao Yangge engaged in false advertising during his promotion. Knowing the mooncakes' origin was not Hong Kong, he deliberately concealed the truth, leveraging the "Hong Kong brand" gimmick for promotional purposes to lure consumers into purchases. Such behavior not only deceived consumers but also tarnished the reputation of "Made in Hong Kong."

It's worth noting that Xiao Yangge did not take sole responsibility but instead shifted blame onto Mei Cheng Mooncake Company. He claimed to be uninformed, stating that Mei Cheng's false advertising was the source of the issue, attempting to exonerate himself. However, the truth is clear: Xiao Yangge intentionally concealed the truth and utilized false advertising for product promotion, actions tantamount to commercial fraud.

Sanzhiyang Network Faces Challenges

Xiao Yangge's live-streaming failure directly led to a decrease in Sanzhiyang Network's sales, a decline in streamer popularity, and the entire platform facing a predicament. Previously, each live-stream generated millions in sales revenue, but now, only a few hundred thousand in sales remain. Netizens continue to question Xiao Yangge, many have unfollowed him, and some even demanded refunds.

Streamers under Sanzhiyang Network were also affected, with numerous streamers disabling comments due to online ridicule, and some even hinting at leaving Sanzhiyang. While streamers under Sanzhiyang Network continue broadcasting, Xiao Yangge himself has remained absent, and his live-stream remains suspended.

Summary: The Consequences of False Advertising

The incident involving Xiao Yangge's promotion of "Hong Kong Mei Cheng Mooncakes" exposed existing problems within the online live-streaming industry. Some internet celebrities utilize deceptive advertising, malicious marketing, and other tactics to deceive consumers and profit. The Xiao Yangge incident serves as a warning to online live-streaming platforms to strengthen streamer vetting and supervision processes, eliminate false advertising practices, and safeguard consumer rights.

At the same time, consumers need to remain vigilant, refrain from blindly believing in influencer promotions, and thoroughly verify product information to avoid falling victim to deception.

The Incident's Future Development Deserves Attention

Currently, the Xiao Yangge incident is still unfolding, with official investigation results yet to be released. Will Xiao Yangge withdraw from the live-streaming industry due to this incident? Can Sanzhiyang Network successfully turn the tide? The incident's future development is closely watched.

The implications of this incident are profound, reminding us that honest business practices are the cornerstone of a company's growth, and false advertising will ultimately backfire.

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