WeChat Moments Adapts "Live Photos": Is Apple WeChat "Choose One" a Thing of the Past?
WeChat Moments Adapts "Live Photos": Is Apple WeChat "Choose One" a Thing of the Past?A month ago, Apple and WeChat's "Choose One" incident sparked widespread concern, particularly among many Apple users, who worried about the inconvenience of losing access to WeChat. Speculation about who would compromise first circulated, but judging from the new feature launched by WeChat yesterday, the Apple WeChat "Choose One" dilemma seems to have become a thing of the past
WeChat Moments Adapts "Live Photos": Is Apple WeChat "Choose One" a Thing of the Past?
A month ago, Apple and WeChat's "Choose One" incident sparked widespread concern, particularly among many Apple users, who worried about the inconvenience of losing access to WeChat. Speculation about who would compromise first circulated, but judging from the new feature launched by WeChat yesterday, the Apple WeChat "Choose One" dilemma seems to have become a thing of the past.
WeChat Moments officially supports the Live Photos feature, debunking the "Choose One" rumors. Many might be unaware of this feature, which is actually a unique function of Apple phones called "Live Photo." In essence, Live Photos capture brief dynamic images with a 3-4-second delay before and after, similar to a short video. This function is ideal for preserving everyday moments or travel check-ins, capturing interesting instants in life.
However, WeChat Moments' Live Photos adaptation is currently available exclusively to Apple users, with iOS versions 8.0.51 and above required for the experience. Android and HarmonyOS users are still unable to utilize this feature. This move undoubtedly sends a strong signal: the relationship between Apple and WeChat may have softened, significantly diminishing the possibility of the previously rumored "Choose One" scenario. After all, if the two companies were still embroiled in tension, WeChat specifically adapting a unique feature for Apple phones would seem pointless.
Nevertheless, it's impossible to ignore the exorbitantly high 30% tax rate imposed by Apple. Not only does WeChat have to pay this tax, but platforms like Douyin (TikTok in China) face it as well. For instance, using an Apple phone to tip during Douyin livestreams requires a 30% commission.
If Apple and WeChat truly reconcile, it would undoubtedly be good news for users, especially Apple users. WeChat, as a national-level app, offers irreplaceable functionality and user experience. The WeChat adaptation of Live Photos indicates that both parties have begun seeking cooperation, benefitting not only users but also the future development of both companies.
However, Apple's 30% tax rate remains a significant obstacle to their collaboration. This hefty fee is ultimately passed on to users, resulting in higher costs for them. Consequently, Apple needs to consider lowering the tax rate to truly achieve a win-win situation.
In conclusion, WeChat Moments' Live Photos adaptation is a crucial signal of a softening relationship between Apple and WeChat. While the "Choose One" incident seems to have mostly subsided, Apple's exorbitant tax rate remains an issue that needs to be addressed in their cooperation. Hopefully, both parties will prioritize user interests in the future, jointly creating a better app ecosystem.
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