Hisense Trade-In: Upgrade Your Quality, Refresh Your Home, Embrace a Better Life

Hisense Trade-In: Upgrade Your Quality, Refresh Your Home, Embrace a Better LifeRecently, the National Development and Reform Commission held a special press conference, stating that current home appliance, home furnishings, and home decoration consumption are closely related to people's lives, presenting three major trends: large market size, upgrade demand, and vast development space. In the home appliance field, sales of high-quality home appliance products represented by Hisense have increased significantly

Hisense Trade-In: Upgrade Your Quality, Refresh Your Home, Embrace a Better Life

Recently, the National Development and Reform Commission held a special press conference, stating that current home appliance, home furnishings, and home decoration consumption are closely related to people's lives, presenting three major trends: large market size, upgrade demand, and vast development space. In the home appliance field, sales of high-quality home appliance products represented by Hisense have increased significantly. Since the launch of a new round of policies, sales of Hisense's Brilliant Quality Suite appliances have increased by 30% year-on-year. Trade-in is not just about subsidies; it's about providing users with high-quality products, experiences, services, and living enjoyment.

On September 27th, Hisense officially launched its "Refresh Your Home, Add More Joy, Choose Hisense for Quality Trade-In" brand value proposition. Drawing on the user insight of "the same kind of life but a different way of living," Hisense aims to implement the government's strategy of increasing trade-in of consumer goods, enabling users' "trade-ins" to truly deliver a quality life that meets their needs.

From saying goodbye to outdated appliances to optimizing smart home environments, the increasingly rapid pace of home iteration reflects the epitome of quality living for Chinese families. Enjoying the local atmosphere, pursuing a refined single-person life, and embracing freedom in life, Chinese families are reshaping their living spaces and iterating their lifestyles.

Hisense delves deep into consumer scenario pain points, exploring effective scenario-based solutions for different trade-in needs in the three major home scenarios of kitchen, living room, and balcony.

Kitchen: Smart Upgrade, More Convenient Cooking

In the kitchen, the Hisense Brilliant Suite appliance Thin Shadow Smart Connected Range Hood, with its AI voice interaction function, can accurately recognize multiple dialects to complete remote control. The DIY recipe function also allows you to record the temperature, gear levels, etc., of the gas stove, preserving "old flavors" on the range hood and then perfectly replicating them through the Brilliant Stove's precise time control. Hisense's Brilliant Vacuum First-Class Cabin Refrigerator utilizes original AI vacuum low-temperature technology to achieve vacuum first-class cabin preservation of precious items, AI intelligent control of freshness, vacuum pre-treatment and marination, and flexible division and storage, bringing users a higher quality kitchen experience.

Living Room: Large-Screen Viewing, More Immersive Comfort

In the living room scenario, catering to the large-screen viewing needs of contemporary young people, Hisense laser televisions solve the user pain points of large-screen TVs being difficult to bring into urban homes and having complicated installation through foldable technology. They also utilize industry-exclusive 0 harmful blue light technology and cinema-originated technology, providing a smooth viewing experience for young people living alone, protecting eyes from harmful blue light while restoring the audiovisual quality of movies. Targeting the needs of pet owners, Hisense's Fresh Air Conditioner Brilliant Design AI Air Stewardess and Pet Cooling function refresh the new intelligent experience of high-quality home life through seamless and proactive air scene switching.

Balcony: Clothing Care, Easier Life

Furthermore, balcony upgrades are also an emerging consumer demand among many young families today. Hisense's washing and drying set features a three-frequency conversion function, enabling quick drying of clothes and saving half an hour compared to similar products on the market, providing users with a champion-level laundry experience and significantly improving their quality of life.

"Quality trade-in is not just a simple slogan; it embodies Hisense's unwavering pursuit of quality and deep care for consumers." Wu Xianjian, Executive Vice Secretary-General of the China Household Electrical Appliances Business Association, said that Hisense's quality trade-in is both a deep insight into consumer needs and a demonstration of its social responsibility and corporate commitment to promoting the popularization of green and intelligent appliances.

Home appliance brands represented by Hisense are leading the iteration and upgrading of home appliance products through technological innovation, providing users with customized, high-quality home life. It is understood that all categories of home appliances from Hisense's brands, including Hisense, Ronshen, Toshiba, and Kelon, are included in the subsidy scope. Consumers can enjoy the government's trade-in subsidies when purchasing products, with subsidies ranging from 15% to 20%. In addition to government subsidies, Hisense is also simultaneously launching a "billions in subsidies" supplementary discount. Hisense offers a maximum additional subsidy of 2000 yuan for individual appliances and a maximum reduction of 6000 yuan for multiple Hisense appliances purchased together, allowing consumers to use high-quality appliances for less money.

Hisense's trade-in program is not just about subsidies; it's about pursuing a quality life, providing consumers with a more caring, convenient, and comfortable experience through technological innovation and scenario-based solutions, allowing their homes to be refreshed and their lives to be even better!

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