Why are there more and more "nail households" with a phone that has been in use for 7 years?
In the field of Consumer electronics, there has always been a saying - "Buy new, don't buy old."
In the field of Consumer electronics, there has always been a saying - "Buy new, don't buy old.".
Indeed, every generation of updates to products such as smartphones and computers will bring about some new changes, at least in terms of performance improvement, attracting users to purchase new products. But some users have no desire or desire for new smartphones, or only love a certain product and are hesitant to update or upgrade.
These consumers are also affectionately referred to as "mobile nail households".
Not long ago, Xiaolei shared the latest updates on iOS17 with friends. In the article, he mentioned models that cannot be updated to the new system. Many friends also shared their old models they are using in the comment section, such as the first generation classic Xiaomi 6 and the game god iPhone 8Plus. To read this article and discuss it, go to Xiaolei's official account (ID: leitech) and reply "Nail House" to get the original text.
(Image source: Lei Technology)
Of course, aside from force majeure factors, there is a certain reason why these users only love classic models. Just like the iPhone 8Plus, which has a non banged screen, LCD display material, and A11 biomimetic chip, it is an excellent "upper distractor" for users who have been playing mobile games for a long time. The reasons why these "nail owners" who are hotly discussed on the internet favor old models are diverse, but in summary, it is one thing: easy to handle.
What are the strengths of these phones for their long lifespan?
In our daily lives, the durability of an item is related to its own materials, workmanship, and craftsmanship.
But in addition to these visible criteria, there are more objective factors in digital products.
In 2021, the topic of "mobile nail households" became a hot topic on Weibo, and many netizens said that with balanced performance, a phone can be used for five years without any problems. Netizens even revealed the phones they are using, such as the iPhone 6S, Xiaomi 6, Huawei Mate10 Pro, and other models, which are listed one after another.
In fact, the commonality of these models is also quite obvious - strong performance.
(Image source: Apple)
Taking the iPhone 6S as an example, this phone was launched in 2015 and has a 4.7 inch LCD retina screen, equipped with an A9 processor. The core reason for the iPhone 6S's "enduring strength" is precisely from this A9 processor. In terms of performance, A9 has improved its single core performance by about 20% compared to A8, while multi-core performance has improved by 70%. The graphics performance has skyrocketed by 90%, and the memory has been updated from LPDDR3 to LPDDR4.
Sufficient performance, coupled with Apple's unchanged styling design from generation to generation, has kept this model from falling behind. Moreover, the iPhone 6S supports iOS15, spanning six major versions compared to the native system version. It can be said that the excellent configuration combined with long-term system maintenance has extended its service life.
On the contrary, the situation with Xiaomi 6 is more extreme.
Xiaomi 6 was released in 2017, equipped with the most advanced flagship processor of the year, Qualcomm Snapdragon 835, supplemented by LPDDR4X, 18W fast charge and fingerprint recognition. As the last digital series model of List of Xiaomi products entering the era of "special-shaped screen", its sleek shape and thin feel are deeply loved by users.
(Image source: Xiaomi official website)
But the development speed of the Android camp is quite fast. Since 2018, there have been qualitative changes in the design, display effects, and performance of the flagship models. From a practical experience perspective, the Xiaomi 6 has clearly fallen behind the times since its release in the second year. But Xiaomi 6 also has its own "advantages", such as an LCD display screen, an updated MIUI, and fingerprint recognition located on the front.
It has to be said that the models favored by "mobile nail users" are basically one of the best performing models in contemporary times. The outstanding performance, almost flawless design, and long-term system maintenance make it difficult for most users to leave the "comfort zone".
Manufacturers strive to maintain and spoil 'nail households'?
A smartphone is a product with a multi-dimensional experience, and its performance, design, or feature richness can only be said to provide a good foundation for use. To improve its service life, relying solely on the outstanding performance of a certain part is not enough.
In order to study the impact of various factors on these "nail households" mobile phones, Xiaolei searched for popular models from the comment section and social media platforms to comprehensively explore the core reasons for their "long lifespan".
(Image source: Lei Technology)
According to a survey, the iPhone 6S currently ranks first on the "Mobile Nail Users" list with an 8-year extended lifespan, and the latest supported system version is iOS15. Of course, many netizens have stated that they are still using the iPhone 5S, but in reality, the highest system version that can be upgraded to iPhone 5S is iOS12, and commonly used apps such as WeChat already require iOS13 and above devices to use.
In terms of Android camp, Xiaomi 6 and OPPOFindX2Pro both have comprehensive system updates and maintenance. The former can even be updated to the MIUI12 launched in 2020, with official support for security and practicality. However, the biggest feature of Android devices is that the system is open enough. If you have strong hands-on skills, you can even update this Xiaomi 6 released in 2017 to MIUI14.
(Image source: MIUI)
Relatively speaking, Huawei's listed models are more representative. Unlike Xiaomi and OPPO, the Huawei Mate9, released in 2016, can still support updates to HarmonyOS after several EMUI iterations. Not only that, Mate9 can also be updated to the latest HarmonyOS3, revitalizing this phone that has been in service for 7 years.
It has to be said that the system maintenance of manufacturers can indeed improve the service life of some models, just like some brands do not fully support system updates for old models, so naturally there will not be too many "nail households".
In addition to system updates and maintenance, the display screen of mobile phones can also affect the service life of "nail users". For example, models such as the iPhone 6S, Xiaomi 6, and Huawei Mate9 that use LCD materials will not have too obvious problems even if they have a longer service life. On the contrary, Samsung's early models equipped with AMOLED materials were often not favored by "nail owners".
What about 'nail households'? Just use it comfortably
In the past 618 years, the battle for smartphones has not been as fierce as in previous years, which is a new signal that the era of "consumer degradation" has arrived.
Looking back at the smartphones released in the past two years, there is no dazzling feeling in terms of innovation or performance, and the soaring prices have also deterred many consumers. Instead of blindly pursuing so-called trendy electronic products, it is better to value one's actual experience and forget about the "fake needs" created by marketing.
Last year, Xiaolei met a digital enthusiast on a second-hand trading platform, who happened to be a "Minimalism" of electronic products. We handed over a RedmiK40 in person, and he told me that he was not used to such a phone, which I was very confused about, but he did not ask. When confirming receipt, I took a look and found that he was still using the Xiaomi 6 released in 2017.
Out of curiosity, I asked him why he didn't like this more powerful RedmiK40. No matter how he looked at it, it was always a good mid range machine. He explained a lot to me, for example, he didn't like hole digging screens, huge screens, and high Refresh rate. If he didn't play games, he could hardly see the difference between the two models.
I have bought several Xiaomi machines, but they are still quite comfortable to use, "he said.
(Image source: Lei Technology)
After the face-to-face meeting was completed, I occasionally communicated with him through chat software, and he often shared some new machine updates with me, such as RedmiNote12Turbo, which he admitted to having had a crush on. Every time, I would advise him to change to a new machine, there's no need to disappoint himself. But the word 'grievance' was imposed on him by me, and from his perspective, using Xiaomi 6 is enjoyable.
He told me that the feeling of holding Xiaomi 6 in his hand is very good, very round, especially the ceramic version. The warm and jade like feeling makes you forget that it is a digital product. There are not many small screen phones now, and there is no ceramic back cover, "he said with a regretful tone mixed in the text, feeling genuine. He added many communication groups for Xiaomi 6, chatting and chatting with group friends every day, sharing useful tools with each other.
I "stole" into his communication group, and the variety of tools made me dumbfounded. Transplanting "Leica Camera", overclocking tools, various brush kits, and even battery expansion and self-help rear cover replacement courses. It can be seen that they really love each other.
He said that his life is not so complex. He goes to work and leaves work, plays games on a computer, plays video and entertainment on a tablet, and his phone is just a necessary tool for his life. If you can contact, just scan the code.
Indeed, when it's comfortable to use and you like it, why bother with 'nail households'?
Write at the end
Mobile nail owners "are a group of people who do not pursue trendy digital products, have no demand for ultimate performance, and only care about personal user experience. However, it is the mobile phone manufacturers who suffer.
On April 19th, Xiaomi CEO Lei Jun posted a update on his personal social media platform, which read, "Is anyone still using Xiaomi 6? Recommend upgrading to Xiaomi 13. It is not difficult to see that manufacturers do have a headache for "nail households". The Xiaomi 13 is a rare "small screen phone" in the current market. From a product strategy perspective, Xiaomi wants to update and upgrade Xiaomi 6 users with this model.
(Image source: Weibo)
Although the sales of Xiaomi 13 are good, this strategy is not very successful. Lei Jun also personally admitted that Xiaomi 14 will abandon the "small screen" strategy.
Similarly, Apple has also been embroiled in controversy over the iPhone 6S's "downshift gate," even though Apple has dominated the entire high-end smartphone market since the beginning of the iPhone 11 series.
But from the user's perspective, it may be that the new model is not attractive enough, or that they are obsessed with holding onto the old model. Regardless of the reason, it is difficult to be pushed down. Of course, in the era of pursuing individuality, choosing any way of life is worth respecting. What are the problems with not liking or pursuing fresh electronic products?
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