Tencent's e-commerce product "QQ store" has ceased operations

According to official news, Tencent's e-commerce product "QQ Store" ceased operations on July 15th and the platform has closed its new user registration portal.Prior to this, opening the "QQ Small Store" mini program through the QQ mobile terminal resulted in an official notice stating that due to business adjustments, the QQ Small Store mini program will cease operation from July 15, 2023, the group delivery robot function will be offline, QQ Small Store registration and related services such as small store delivery/self purchase will be closed, and the related profits generated from delivery before July 15 will still be settled and distributed as scheduled

According to official news, Tencent's e-commerce product "QQ Store" ceased operations on July 15th and the platform has closed its new user registration portal.

Prior to this, opening the "QQ Small Store" mini program through the QQ mobile terminal resulted in an official notice stating that due to business adjustments, the QQ Small Store mini program will cease operation from July 15, 2023, the group delivery robot function will be offline, QQ Small Store registration and related services such as small store delivery/self purchase will be closed, and the related profits generated from delivery before July 15 will still be settled and distributed as scheduled.

According to public information, "QQ Small Store" is an official e-commerce commission product launched by QQ, claiming to "open a store at zero cost, enjoy millions of high-quality goods, and easily bring goods to earn commission benefits. After setting options, users can push commodities in QQ groups, QQ spots, Qzone and other scenarios. If commodities are purchased by others, users can get commissions.

In fact, Tencent has launched many products in the e-commerce field. But some argue that video accounts may become a key point for Tencent to break through its e-commerce business. According to relevant data, the total usage time of video accounts in 2022 exceeded 80% of the total usage time of users on Moments. In terms of live streaming, in 2022, the viewing scale of video accounts increased by three times year-on-year, and the viewing duration increased by 1.56 times year-on-year. In 2022, the sales revenue of live streaming products on video accounts increased by over 8 times year-on-year, and the conversion rate of platform public domain purchases increased by over 100% year-on-year.

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