Xinxuan Group's Rural Revitalization Xinhuo Plan Sichuan Station Successfully Launched, Helping 100 Million Good Things Come out of Sichuan

On July 20th, the "Good Things Come out of Sichuan, Xin is in Tianfu" and the Xinhuo Plan of Xinxuan Group's Rural Revitalization Activity, Sichuan Station's Agricultural Assistance Live Broadcast, were held in Chengdu. Xinxuan's anchor Egg Egg helped Sichuan Haowu's sales exceed 100 million, allowing Sichuan merchants and fruit farmers present to witness the new energy of digital economy promoting consumption upgrading and rural revitalization

On July 20th, the "Good Things Come out of Sichuan, Xin is in Tianfu" and the Xinhuo Plan of Xinxuan Group's Rural Revitalization Activity, Sichuan Station's Agricultural Assistance Live Broadcast, were held in Chengdu. Xinxuan's anchor Egg Egg helped Sichuan Haowu's sales exceed 100 million, allowing Sichuan merchants and fruit farmers present to witness the new energy of digital economy promoting consumption upgrading and rural revitalization.

Under the guidance of Sichuan Provincial Department of Commerce, Chengdu Municipal Bureau of Commerce, Chengdu Tianfu Agricultural Expo Park Management Committee, and Xinjin District Bureau of Commerce and Convention&Exhibition, the event was co sponsored by Xinxuan Group, Sichuan Internet Business Innovation and Development Promotion Association, and Sichuan Tianfu Agricultural Expo Park Investment Co., Ltd. At the launch ceremony on the 19th, Xinxuan's anchor Egg Egg was awarded the honor of "Sichuan Good Product Recommendation Officer" and was appointed as the Deputy Secretary General of the Sichuan Internet Commerce Innovation and Development Promotion Association.

Sichuan is known as the "Land of Abundance". The spicy Sichuan cuisine has integrated into the taste buds of consumers across the country, but unfortunately, more food memories still belong to this land. The digital economy is helping them break through time and space, riding the wind and waves.

Before the live broadcast, the Egg Egg and Xinxuan teams conducted a "continuous improvement" selection process. They walked into the fields and factories, exploring the stories behind the delicious food, and used short videos to call for multiple Sichuan good products.

At 6pm on the 20th, Eggs and Eggs will start broadcasting on time. With the continuous screen scrolling of users such as "hotpot seasoning", "mango", and "beef jerky", more than 100 selected Sichuan Sichuan delicacies are listed one by one with the explanation of eggs. A highly distinctive ancient Sichuan style glutinous rice cake is sold for 150000 units per second. A yogurt from the local old brand Jule has been sold in over 136000 boxes with strong emotions, totaling over 2.7 million boxes.

Data shows that this live broadcast lasted for a total of 8 hours, with 10.61 million orders and a total sales revenue of over 100 million yuan. The total number of online viewers exceeded 11.73 million.

In this live broadcast, not only national brands such as Haobashi, Zhang Fei, Luzhou Laojiao and so on ignited the live broadcast room, but also many treasures from Dashan came out. Among them, the plateau ecological planting of Yi fragrant rice from the Anning River Valley of Daliang Mountains is 42000 orders, with a sales volume of more than 2 million. A "bigger than face" Panzhihua Kaitemang was sold out at a surprising price of 190000 boxes per second, with a total weight of 765 tons. In addition, Rapeseed oil, red kiwi fruit, fresh Chinese prickly ash and other special local products are also welcomed by users throughout the country.

Many Shinise and Intangible cultural heritage products from Sichuan also landed in the live broadcast room with rich cultural characteristics. Among them, Shinise Jiang Zhizhong's beef was robbed of nearly 1 million bags; A Hongjiang wok with 300 years of handmade craftsmanship has also received 23000 orders; China Time-honored Brand Cuancheng Pixian Doubanjiang witnessed the "battle of hand speed" of 80000 pieces on shelves; Hundred year old brand Qiaotou Hot Pot has sold out 190000 bags of base ingredients. It is reported that this live broadcast brought over 680000 orders of hot pot base materials, with sales exceeding 6.7 million, making it a "hot pot flavor".

The anchor Dandan stated in the live broadcast room that Xinxuan Group always adheres to the original intention of "serving the people for the sake of farmers". Wherever Xinxuan is needed, Xinxuan will go and work hard to help rural revitalization, actively assume the social responsibility of the enterprise, and do not bear the trust of users and the support of all sectors.

It is reported that Xinxuan Group is a leading digital new retail enterprise with a supply chain as its core, with over 80 million users. Xinxuan Group has always regarded assisting rural revitalization as an important strategic direction, and has carried out multiple live streaming activities to assist farmers nationwide. The cumulative sales of special agricultural assistance and goods have reached nearly 900 million yuan, and it will enter smart agriculture.

This live broadcast is also the first of the "Good Things Out of Sichuan, Xin in Tianfu" live broadcast activity. On July 21st, Xinxuan's top food anchor 13 continued to relay, helping more Sichuan and Sichuan delicacies to reach the country.

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