Earn 50 billion in a day! How many sellers have been saved by the crowded e-commerce platform?

Earn 50 billion in 3 days! How many sellers have been saved by the crowded e-commerce platform?The 618 promotion has only been over for a month, and major e-commerce platforms have been crowded out again.Even the sluggish consumer market under the shadow of the post pandemic pandemic cannot stop people's shopping enthusiasm

Earn 50 billion in 3 days! How many sellers have been saved by the crowded e-commerce platform?

The 618 promotion has only been over for a month, and major e-commerce platforms have been crowded out again.

Even the sluggish consumer market under the shadow of the post pandemic pandemic cannot stop people's shopping enthusiasm. It can be imagined that the goods have also been snatched crazy.

This year's e-commerce, in addition to grabbing orders, sellers across the country have also devoted their energy to another thing: please host.

I remember last year, many physical stores went bankrupt one after another, and there were many unemployed sellers who switched careers.

And in the minds of many people, being a broadcaster is still a profession with a reputation to bear. Some people ask online how to buy well, and most of their moral advice is, "Don't watch the live broadcast

However, this year's anchor was completely proud and became the most popular person.

Having been busy for 2 months without a break, I started live streaming as soon as I opened my eyes... It has become the norm for anchors, and some newcomers are directly tired and crying.

Many people are not anchors and do not shop. In the most exaggerated cases, ordering any product on e-commerce platforms may be recommended by the anchor.

How did the broadcaster business, which was once criticized for "cutting leeks," counterattack and become a must-have for consumers?

01

I would rather wait for three months than buy from the anchor

This year's 618 is even more popular than the price, it's none other than live streaming.

Many popular products cannot be bought 7 days in advance, and even scalpers are helpless.

In the past 618 period, the e-commerce revenue in three days reached as high as 50 billion yuan.

Everyone says that retaliatory consumption is closely followed by retaliatory harvesting.

Freight rates have gone crazy, and logistics giants who had previously engaged in price wars have rarely shut down this year. Moreover, they have also raised freight rates.

Go on to the platform: the shoes with a price of 200 yuan were sold to 800 yuan, and even small mouth reds were roast to more than 300 yuan.

However, no one expected that the reputation of the industry, which should have been the most "harvest" industry, unexpectedly backfired!

Even one of the hottest internet celebrities this year is the anchor.

Not long ago, there was a blogger who sent a daily shopping video in Tiktok. Unexpectedly, he took fire with a host, Xiao Li.

Other anchors exaggerate wildly when selling things, but he desperately advises consumers not to buy things recklessly;

When other anchors may become impatient due to consumer demands, they are as attentive as nannies: answering questions, providing after-sales service, and even giving gifts and coupons.

It's so good that it's like a 'fool', completely overturning people's impression of being a 'shrewd' anchor.

Anchor Xiao Li's account gained millions of followers overnight, and even Su Ning caught fire.

Some consumers even said that they originally planned to buy products from other brands, but because they chose to change the brand, the order was directly scheduled for October and they still had to wait for them.

Netizens said they saw eight words on him:

Give silently and treat others sincerely.

Actually, there are still many "honest people" like Xiao Li.

Some anchors love to communicate with consumers.

Looking at the product, it suddenly rose to the height of life, "Believe in yourself and cherish yourself." "In this world, except for health, everything is just a scratch

The reason for this live broadcast is because "goods are solid, and we need to adapt to the emotions of contemporary people to make them live

Also, you can keep track of various product details and stories, and no matter what you recommend, you can activate the anytime, anywhere storytelling and cultural sharing mode.

For example, anchor Xiao Wang, who constantly picks up ancient poetry during the recommendation process, exudes a scholarly atmosphere throughout the live broadcast, not inferior to Dong Yuhui next door.

Some anchors even treat consumers as viewers and activate performance modes anytime and anywhere.

50 year old anchor Xiao Zhang recommended and started singing. 'Me and My Motherland' is his famous work.

The performance style anchor and emoticon pack recommendation were integrated by him, resulting in famous scenes that made headlines one after another.

I think everyone is also very bored at home, not coming to buy things. I want everyone to learn about the products in a relaxed atmosphere

So, even if the products are so expensive nowadays, encountering a fun and interesting anchor won't make consumers take a step back.

Some anchors are even given a banner by consumers because they have good people and good jobs.

It's not so much the e-commerce trend that has led to the popularity of the anchor market this year, it's more about themselves.

02

Most ruthless counterattack:

Make an annual salary of 3000 to millions per month, but still unable to recruit people

If the e-commerce industry that suffered the worst in the past was the anchor, the one that made the most money this year is also the anchor.

Last year, physical stores were still at a low point, and many anchors either only received a base salary of 3000 yuan or quietly switched careers.

However, this year there has been a major reversal: the daily income has increased from 500 seats to 1500 yuan, and many e-commerce platforms have posted notices for high paying anchors with a salary of 200000 yuan for several consecutive months.

A small county in Shandong has even offered an annual salary of one million to recruit anchors, with over 1300 people applying.

What's even more exaggerated is that positions that were previously unpopular have now become popular among migrant workers, with some taking up positions immediately after consulting. Industry insiders have revealed that this year is the year with the highest number of live broadcasts.

Even so, e-commerce platforms are too busy to digest the surge in order volume. Either live streaming, or on the way to preparing for live streaming

Anchor fever has also existed in previous years, why has it been so lively this year?

In addition to the recovery of e-commerce, there are two other things that have boosted the popularity of anchors.

The first thing is related to the changes in the broadcasting industry.

In recent years, Li Jiaqi, the "sales leader", has stepped down, with celebrities serving as part-time anchors. The threshold for the live streaming industry has become higher and higher, and competition has become increasingly fierce.

Not only should one have good looks, eloquence, and popularity, but also professional knowledge, resources, and a team.

In this way, many small anchors are squeezed out of the market and can only rely on low-priced promotions, false advertising, and brushing orders and reviews to make a living.

However, the economic recovery has given them an opportunity.

Due to the impact of online promotion, many physical stores are unable to operate normally, and many sellers are also unable to ship.

At this point, live streaming became their lifeline.

They don't need to spend too much cost and time, as long as they hold their phones, they can showcase their products to consumers across the country.

They also don't need to worry about losing popularity, as e-commerce platforms will provide them with traffic support and training guidance.

They don't need to worry about not having professional knowledge, because they are experts in the product themselves, and know the quality, functions, and advantages of the product like the palm of their hand.

In this way, they can recommend their products to consumers in the most authentic, direct, and effective way.

This approach can not only increase sales, but also enhance trust and word-of-mouth.

Consumers are also more willing to trust sellers who truly understand the product, rather than anchors who only recite their lines.

So, this year's live streaming market has seen a new phenomenon: the more niche, professional, and powerful sellers are, the more popular they are among consumers.

These sellers all have one thing in common: they are leaders in their own industry, with deep emotions and confidence in their products.

They don't need fancy packaging or exaggerated performances, they just need to impress consumers with sincerity and professionalism.

This approach sets them apart in the live streaming market and also gives consumers a sense of freshness and peace of mind.

The second thing is related to changes in consumer psychology.

The epidemic in previous years not only affected people's way of life, but also their consumption concepts.

In the past, many people only looked at price and brand when buying things, and didn't care much about quality and service.

But after the epidemic, many people began to attach importance to health and safety, and paid more attention to the quality and value of goods.

They no longer blindly pursue low prices and high-end, but seek cost-effectiveness and practicality.

They are no longer satisfied with simple shopping, but hope to have more experiences and interactions.

At this point, live streaming became their best choice.

Because in the live broadcast, they can see the real effects and usage methods of the products,

You can hear detailed introductions and evaluations of products from sellers and anchors,

Real time communication and interaction with sellers and anchors is possible,

You can enjoy various discounts and benefits,

Can participate in various interactions and games

This approach can not only meet their shopping needs, but also meet their social and entertainment needs.

This way, they feel a sense of joy and warmth during the shopping process.

So, this year's live streaming market has seen a new trend: the more authentic, professional, and interesting live streaming is, the more it is favored by consumers.

For example, during the 618 period, a host led consumers to experience a "cloud tourism" on Taobao live streaming;

A host led consumers to participate in a "cloud auction" on JD Live;

An anchor led consumers to play a "Cloud Grab Doll" on Pinduoduo live broadcast

These anchors all have one thing in common: they are experts in their field and have unique creativity and style in their content.

They don't need to rely on products and prices to attract consumers, they just need to use content and interaction to attract consumers.

This approach sets them apart in the live streaming market and also gives consumers a sense of novelty and surprise.

This year's live streaming market is a market full of changes and opportunities.

In this market, there are not only big-name and celebrity anchors, but also many niche and professional anchors.

They have won the trust, love, and support of consumers with their sincerity, professionalism, creativity, and style.

They have also used their efforts, wisdom, courage, and passion to revive many sellers, physical stores, and industries.

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