Crayon New Co branded Competition Launched, Keep Medal Brings You Back to Childhood

Recently, the sports technology platform Keep launched the latest joint online running event "Hi Duck Little New | Crayon Little New Cute Fun Online Running" (hereinafter referred to as "Hi Duck Little New"). From May 26th to July 31st, users can sign up for participation through KeepApp for payment

Recently, the sports technology platform Keep launched the latest joint online running event "Hi Duck Little New | Crayon Little New Cute Fun Online Running" (hereinafter referred to as "Hi Duck Little New"). From May 26th to July 31st, users can sign up for participation through KeepApp for payment. On June 15th, this competition will officially start. Users who complete the corresponding mileage challenge will receive the exclusive medal of "Crayon Xiaoxin". Currently, over 30000 people have signed up to participate.

This is not the first time Keep has teamed up with Crayon Xiaoxin. As early as 2021, Keep launched the Crayon Xiaoxin co branded competition "Roasting Duck Xiaoxin", which received unanimous praise from a large number of users. Many users who missed the first game continue to shout 'Keep' on various social media platforms, hoping to launch the 'Crayon New' event again.

Based on the users' love for the "Crayon Shin Sing" IP and Keep's online running medal, Keep launched the sisters article "Hi Duck Shin Sing" near June 1, hoping to use this classic image to accompany users to savor the happiness of childhood.

Medal Upgrade, Double Fun

The exclusive medal for "Hi Duck Little Xin" online running is based on the "Crayon Little Xin" IP element. The front of the medal features a singing and dancing style of Little Xin and his pet Little Bai, while the back delicately depicts the house of Little Xin's family. The mileage for this online race is divided into three gears: 1km, 5.309km, and 10km. 5.309km is derived from the license plate number "53-09" of the Xiaoxinjia sedan, which is the number of Easter eggs mileage for this online race.

In this competition, Keep has launched a wider range of medal options and gameplay compared to previous events. Physical medals are divided into classic basic medals and fun upgraded medals. At the same time, a variety of accessory combinations have been added to add more gameplay and fun to the upgraded medals. Both versions of the medals feature the "Crayon Shin" character as the main element, and the upgraded medal adds puzzle gameplay and more character plugins on top of the classic version.

The front of the upgraded medal is the same as the basic medal, but the house on the back of the medal can be flipped up in three dimensions. The plug-in for the Xiaoxin family that comes with the medal can be inserted in front of the house, creating a neat and warm atmosphere for the whole family. At the same time, there are two other sets of peripheral accessories for the upgraded medal, namely toy accessories represented by the Dynamic Superman and character accessories represented by the Director of Shuangye Kindergarten, Wentai Takakura. Users can match them according to their own needs to give the medal more gameplay.

As a childhood memory for many post-80s and post-90s generations, "Crayon Shin" has been released for many years and has accompanied the growth of generations. This family anime, starring a 5-year-old boy named Nobunaga Nohara and his family, often tells philosophical life lessons from a child's perspective, allowing many adult children to be cured.

This medal, with the core element of "Crayon Xiaoxin", not only fills the hearts of young users, but also provides courage for their exploration in the real world. On Children's Day, it is destined that many post-80s and post-90s generations will not be able to get along, but this time, "Crayon Shin", which accompanied them as they grew up, can bring them back to their childhood memories through sports, "no matter how old, happy forever".

Medals make sports a necessity of life

For many people, exercise itself has a certain dryness and it is difficult to see the effects of exercise in a short period of time, which also leads to some users having difficulty sticking to it during exercise.

Keep has always been committed to lowering the threshold of exercise and allowing more ordinary people to participate in it. The way to stimulate the enthusiasm of these ordinary people for sports is to reduce the delayed satisfaction of sports, provide users with instant satisfaction through physical encouragement such as medals, and add more fun to sports through online running. This is exactly the spiritual essence that Keep medals hope to convey to users - through a medal, users can develop healthy lifestyle habits in a relaxed atmosphere.

Once this online challenge was launched, it received positive feedback from users, and gradually developed various creative themed activities and exclusive series of medals and badges.

In addition to physical medals, we also have virtual badges, which have the same nature from the perspective of honor perception, "said the person in charge of Keep events. The introduction of physical prizes is to meet the needs of users who value physical rewards more and have a hobby of collecting them. In addition to medals, we have also launched related derivatives such as badges and IP peripherals. The rich prize matrix is also designed to provide more fun value and meet the diverse needs of Generation Z users

In order to obtain physical medals and badges, users will go through the process of "setting goals, completing challenges, and receiving rewards", during which they also actively complete self motivation. At the same time, by participating in online competitions, users gradually develop the habit of exercising, and exercise gradually becomes a necessity in their daily lives.

In the future, Keep will continue to deepen its operations on the unique sports product of "medals", meet the diverse needs of users, and attract more and more young people to join the ranks of sports.

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