200+high-tech positions open! New college students join Haier Zhijia

On the afternoon of July 24th, the opening ceremony and welcome interactive meeting of the 2023 Haier Smart Home Maker Training Camp officially opened at Qingdao Guoxin Sports Center. On site, previous creators, new creators, and platform owners of Haier Smart Home shared and answered questions and doubts for new creators through face-to-face meetings with executives

On the afternoon of July 24th, the opening ceremony and welcome interactive meeting of the 2023 Haier Smart Home Maker Training Camp officially opened at Qingdao Guoxin Sports Center. On site, previous creators, new creators, and platform owners of Haier Smart Home shared and answered questions and doubts for new creators through face-to-face meetings with executives.

It is understood that the 2023 Maker Training Camp is the seventh edition held by Haier Zhijia. Newly graduated college students from all over the country have joined more than 200 high-tech innovation positions, including algorithm engineer, intelligent manufacturing technology R&D engineer, Big data development, Internet of Things software R&D, simulation development engineer, etc. of Haier Zhijia. The absorption and cultivation of these high-tech talents is not only another manifestation of Haier Zhijia's implementation of ESG concept to showcase the best employer brand image, but also an important measure to accelerate the implementation of its three-level brand strategy.

Introduce high-tech talents and accelerate the implementation of Home automation strategy

On site, Li Huagang, Chairman and President of Haier Zhijia, said, "Haier Zhijia is a highly international company, ranking first in the world for 14 consecutive years, and has been listed on the Fortune Global 500 for 5 consecutive years." So, how can Haier Zhijia achieve sustained leadership? In the view of Li Huagang, Chairman and President of Haier Zhijia, it is necessary to achieve "high-end, scenario oriented, ecological, international, and digital".

Firstly, it is high-end. Haier Zhijia has always rejected the "price war" and insists on providing users with high-value experiences. Therefore, it has always adhered to the implementation of high-end brand strategy on a global scale and has been effective. For example, due to its high-end focus, GEA has become the largest electricity company in the United States; Due to the decline in Europe as a whole, Haier Zhijia has achieved a growth of 16.7% in the face of high-end development... Behind the high-end market is actually the improvement of Haier Zhijia's high-end brand strategic ability, which requires investing a large number of talents to innovate, and this ability cannot be imitated or surpassed. For example, when the cost of raw materials and sea freight increases, high-end brands can effectively overcome the complex and ever-changing external environment, while the market space for low-end brands will become smaller and smaller.

The second is scenario based.Why do we need to create a scene? Because it is easy for consumers to buy kitchen appliances, but it is difficult to buy a good kitchen. Because traditional enterprises are organized by industry, and each household appliance category is independently researched and developed, they cannot provide integrated kitchen solutions, which requires breaking industry boundaries. The three winged birds under Haier Zhijia can meet the overall needs of consumers for the kitchen, amplify user value, and amplify the value of each kitchen appliance into a smart kitchen. This allows people who cannot cook to make delicious meals, and people who do not love cooking to easily make a big meal. This is also an important reason why Haier Zhijia can grow against the trend.

The third is ecological transformation.In order to maximize the satisfaction of user needs, Haier Zhijia has also created ecological brands such as the Internet of Clothes and the Internet of Food, continuously expanding service breadth and accuracy. For example, the Internet of Things (IoT) has created the industry's first IoT pre made food platform, "Alpha Fish," which differs from traditional pre made food platforms in that it manages both sales and production. After placing an order and receiving it, users can directly link with the intelligent network device of the Three Winged Bird Kitchen to cook with one click, providing professional digital recipes without worrying about temperature, time, etc., which is truly worry free.

The fourth is internationalization.There is a clear difference in the internationalization strategy between Haier Smart Home and the industry, which is to create brands through exports, rather than the commonly chosen "export earnings" in the industry. According to authoritative organization data, China's Major appliance production accounted for more than half of the world's total, but the overseas market share of Chinese brands was only 2.9%, of which Haier contributed 86.5%.

Through a localized layout that integrates research and development, manufacturing, and marketing, Haier Smart Home can interact with users from zero distance and quickly develop products that meet the needs of local users to seize the market. According to the financial report, in 2022, Haier Zhijia's overseas revenue and profit both increased, with revenue of 125.424 billion yuan, an increase of 10.3% against the trend.

The fifth is digitization.In Haier Zhijia's view, digitization is becoming an important path for enterprises to improve quality, efficiency, and high-quality development. In this regard, Haier Zhijia has created a digital research and development platform, a digital lean manufacturing platform, a digital business platform, and a digital user experience platform through four reconstructions of goals, organization, mechanisms, and processes, accelerating the transformation from "enterprise digitization" to "digital enterprise". The data reflects the results of Haier Zhijia's Digital transformation. The financial report shows that Haier Zhijia's 2023Q1 rate will be further optimized by 0.5 pct.

The strong growth in performance has also verified the correctness of Haier Zhijia's "Five Modernizations". As the fastest growing company in terms of revenue and profit among the three giants, Haier Zhijia's revenue in 2022 bucked the trend and grew by 7.2%, outperforming the industry, with a year-on-year increase of 12.5% in net profit attributable to the parent company.

Entering 2023, Haier Zhijia continued the trend of high revenue and profit growth reported in 2022. In the first quarter, revenue increased by 8% year-on-year, and net profit attributable to the parent company increased by 12.6% year-on-year. The profit growth rate continued to exceed the revenue growth rate, continuing to achieve global reverse growth and global leadership. The recruitment and training of 200+high-tech innovative positions, including algorithm engineers, Internet of Things software R&D, simulation development engineers, will inject new impetus into the continuous growth of Haier's smart home performance.

In his speech, Li Huagang also emphasized that "as the core business segment of Haier, Haier Zhijia will always focus on RenDanHeYi to stimulate the growth of every maker."

Provide a good platform to maximize human value

The influx of these new entrepreneurs has injected fresh blood into the development of Haier Smart Home. At the same time, Haier Smart Home also provides a platform for these new generation of makers to showcase themselves and realize their value.

What is a good job? In the view of Li Huagang, Chairman and President of Haier Zhijia, a good job is one with dignity, future, and sharing. Specifically, the first is that having a future means people have room for growth; The second is to obtain the expected super value return through sharing; Thirdly, in a team, everyone has dignity.

On site, the champion team of the "Hacker Marathon" competition's product creativity and product marketing also shared projects, showcasing the strength and innovation of new entrepreneurs. Behind this, in fact, Haier's RenDanHeYi can inspire every employee's entrepreneurial passion, make every employee respected by others, and allow employees to enjoy the opportunity to have labor income, Capital gain and profit sharing.

Against the backdrop of strategic change, Haier Smart Home has attracted and cultivated high-tech talents, demonstrating its talent appeal of crossing the cycle and leading the industry. Nowadays, Haier Smart Home has entered a two-way cycle of enterprise and talent, with leading enterprises attracting leading talents, and a continuous stream of talents driving the high-quality development of Haier Smart Home.

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