Technology empowers high-quality development of cultural industries

Reporter Yang Xue from our newspaperOn September 15th, the 2023 Beijing Cultural Forum held a parallel forum on "Technology Empowerment: Development Opportunities and Risk Response". The theme of this forum is "Technological Innovation Shaping New Energy for Cultural Development"

Reporter Yang Xue from our newspaper

On September 15th, the 2023 Beijing Cultural Forum held a parallel forum on "Technology Empowerment: Development Opportunities and Risk Response". The theme of this forum is "Technological Innovation Shaping New Energy for Cultural Development". The guests revolve around topics such as empowering the construction of a cultural power through mobile communication technology, opportunities and responses for the development of audiovisual media, publishing industry under new technological conditions, and reshaping the new development of network culture through generative artificial intelligence models. They interpret the new changes and achievements of technology empowering the high-quality development of the cultural industry, as well as new paths for the integration of culture and technology New trends.

Digital technology promotes the upgrading of cultural consumption

With the advancement of digital technology, cultural space is expanding from physical cultural scenes to digital and digital integrated cultural scenes. "Professor Qi Shuyu from the Central Party School (National School of Administration) said, for example, to meet residents' understanding of the central axis, Beijing has created a digital and real integrated cultural scene space composed of an online digital museum and an offline immersive exhibition hall. He believes that cultural consumption based on digital cultural scenes will be a very important growth point in the future cultural consumption market.

In the digital era, China's cultural consumption presents new characteristics and trends of platformization of consumption activities, scenarioization of consumption experiences, socialization of consumption themes, and differentiation of consumption demands, which have given rise to new professions and formats of culture, promoted the integration of cultural and related industries, and promoted the transformation and upgrading of cultural industries.

"I have just visited the popular Qitian Company's Metauniverse Paradise, which impressed me deeply. It shows the new style of transformation and upgrading of the future game Internet cafes. With the help of new technologies such as virtual reality, edge computing, 5G, etc., the future online games will not only be sedentary games controlled by keyboard and computer, but also be a new kind of sports based integration of data and reality," Qi Shuyu said.

According to Yang Shengli, the executive editor in chief of Xiaohongshu, there are many popular and innovative works on Xiaohongshu, including humanities and technology. "Modern young people have strong cultural confidence and a natural interest and exploration desire in cutting-edge technology, new techniques, and new technologies. Therefore, many works that have added wings to traditional culture through technological innovation have become a favorite among young people

The cultural industry ecology is being redefined

The rapid development of a new round of technological revolution and industrial transformation, as well as the mobility and ubiquity of network interconnection, as well as the high-speed and intelligent information processing, are promoting the deep integration of new generation digital technology and the cultural industry, reshaping the development mode of the cultural industry, and redefining the cultural industry ecology.

Wang Yiming, Vice Chairman of the China Center for International Economic Exchange and former Deputy Director of the Development Research Center of the State Council, believes that we should focus on using various digital means to enrich expression forms, improve the quality of cultural products, and use forms such as anime and games, online literature, online music, online performance, online video, digital art, and creative design to create more popular and influential products for the people Digital cultural products with communication power.

Promote the integration and development of digital culture industry with intelligent manufacturing, smart services, finance, logistics, education, sports and other fields, and promote innovation in business formats, models, and scenarios through mutual penetration. Strengthen the integration and development of digital culture industry and smart tourism, and promote the expansion of digital culture creativity into the tourism field, "said Wang Yiming.

He also suggested promoting the integration and development of the digital culture industry with e-commerce, cross-border e-commerce, and digital trade. In the process of cross industry infiltration, the "spillover effect" of innovation in business formats and models should be formed, forming a joint force for high-quality development.

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