Baidu Liang Zhixiang: The generative AI model will reshape online culture and bring three major changes

Global Network Technology Comprehensive Report: The centralized outbreak of generative artificial intelligence has brought about global technological innovation and transformation, and big models are reconstructing thousands of industries. Recently, at the 2023 Beijing Cultural Forum, Baidu Group Senior Vice President Liang Zhixiang proposed that generative AI and big model technology will reshape the cultural industry landscape, bringing about three fundamental changes in cultural production, consumption, and inheritance

Global Network Technology Comprehensive Report: The centralized outbreak of generative artificial intelligence has brought about global technological innovation and transformation, and big models are reconstructing thousands of industries. Recently, at the 2023 Beijing Cultural Forum, Baidu Group Senior Vice President Liang Zhixiang proposed that generative AI and big model technology will reshape the cultural industry landscape, bringing about three fundamental changes in cultural production, consumption, and inheritance.

In March this year, Baidu launched the first pre training generative big language model ERNIE Bot among the world's major factories, and officially opened it to the whole society on August 31, becoming the first batch of large model products approved to go online in China. Within 24 hours after its opening, ERNIE Bot APP has answered more than 33.42 million questions from netizens.

How can generative AI and big models reshape the cultural industry landscape?

From the perspective of cultural production, the efficiency and quality of content production will usher in intergenerational changes. Content production is the most typical and first application scenario for large model technology. In the past, content production required a large amount of manpower, and generative AI would equip everyone with intelligent assistants that could assist in producing content and ignite sparks of inspiration.

From the perspective of cultural consumption, personalized services and immersive experiences will expand the scale of consumption. The scale of cultural consumption will be further amplified around personalized and immersive experiences. Digital people have now entered our cultural life. After being enhanced by large models, digital people have lower costs and more intelligent interactions.

From the perspective of cultural inheritance, there are new opportunities for protecting history and inheriting culture. In the past, using digital technology to perform three-dimensional scanning and digital storage of precious cultural relics was essentially a reproduction in digital space. Nowadays, artificial intelligence can bring cultural relics to life, and generative AI can restore their original appearance through fragments and fragments of historical relics.

What is culture itself? Liang Zhixiang believes that the true culture is asking and answering, and two-way interaction.

The Analects of Confucius inherits the essence of culture through dialogue and question and answer. In the long section of Gongye in the Analects of Confucius, Zigong asked: Why is Kong Wenzi called "Wen"? Ziri: Quick and eager to learn, not ashamed to ask questions, so it is called "Wen". Today's generative artificial intelligence also stimulates people's ability to ask questions and create through the interaction of information and ideas. The big model is reshaping culture and will also reshape our way of thinking.

The ability of future assessors is not the ability to passively answer, but the ability to actively ask questions, "said Liang Zhixiang. Because the 'answer' can already be handed over to AI.

In his speech, he presented a vivid comparison of prompts. It is also a question about "living a clean life and being ugly at the end". A simple question about ERNIE Bot can only get a general answer. By allowing AI to play the role of a Beijing Opera professional, explicitly targeting 8-year-old children as the target audience and requiring the use of metaphors and examples, a more vivid and interesting answer is generated.

The most popular English word in 2023 is prompt. Liang Zhixiang stated that in the era of generative artificial intelligence, everyone should be able to learn to ask good questions, how to use better prompts to guide large models to provide better answers, and gain more knowledge.

It is reported that Baidu will hold its annual Baidu World conference on October 17th, with the theme of "Promptthe world" to generate the future. At that time, Baidu will release a series of AI native applications based on large model reconstruction.

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