How big is Midea's "technological ambition" from smart appliances to industrial robots?

Replay suspend 00:07 / 03:39 direct seeding 00:00 Enter full screen 0 Click and hold to drag videos Shunde in Foshan, Guangdong is the hometown of Bruce Lee.Here, cuisine and Wing Chun Quan have long been well-known

Shunde in Foshan, Guangdong is the hometown of Bruce Lee.

Here, cuisine and Wing Chun Quan have long been well-known.

But many people don't know,

Shunde is still the "Capital of Home Appliances in China".

In 2022, the revenue of Shunde's home appliance industry exceeded 420 billion yuan.

There are also nearly 400 enterprises above designated size.

G105 National Highway Connecting Shunde and Zhongshan City

It is also known as the "Golden Corridor for Chinese Home Appliances".

The coordinated development of home appliance industry clusters on both sides of the road,

There are many well-known home appliance companies among them:

Galanz, Little Bear, Elit

And today we will talk about beauty.

In 1968, when Midea was founded in Beijiao, Shunde,

The start-up fund was 5000 yuan raised by founder He Xiangjian and 23 residents.

At that time, from plastic and leather balls to automotive parts and generators,

Whatever the market needs, Midea will do.

In 1980, Midea began manufacturing fans and entered the home appliance industry,

In 1993, it became the first listed stock of Chinese township enterprises,

Later on, he became a home appliance giant and ranked among the Fortune 500.

More than fifty years after its establishment,

As a sample of Guangdong's manufacturing leaders,

Midea's annual revenue has reached 343.9 billion yuan,

The net profit is nearly 30 billion yuan.

Currently, Midea has approximately 200 global subsidiaries,

Like Little Swan, a washing machine seller, and Hualing, a new home appliance brand for young people

Actually, it's all under the banner of Midea.

There is also Japanese company Toshiba, which was acquired by Midea as early as 2016.

Of course, Midea's big tree cannot be supported solely by home appliance brands.

In recent years, as the home appliance market has become saturated,

Midea's revenue growth is weak,

The profit growth rate fell to single digits for the first time.

So Midea set its sights on businesses other than home appliances,

In the subsidiary company alone,

There are Weiling, a precision manufacturing company, Ande Zhilian, a logistics company, and Meiyun Zhishu, a cloud service company

This also shows that Midea's "technology leading" strategy is not empty.

In the past five years, Midea has invested over 50 billion yuan in research and development.

As of August 2023, Midea's PCT patent application volume has reached nearly 70000.

These technological investments are applied to the comprehensive upgrading of basic household appliance production and manufacturing technologies and processes,

Let the Industry 2.0 industry move towards the 4.0 era.

As of now, Midea has 5 representatives representing the global manufacturing industry today

A leading digital "lighthouse factory".

Smart home appliances have also become an important production direction for Midea.

On the other hand, Midea's "technological ambition" goes beyond home appliances.

Midea Power Robotics and Strategic Emerging Industries such as Automation, Smart Buildings, and Advanced Energy Storage.

In 2022, industries other than home appliances brought nearly 90 billion yuan in revenue to Midea Group.

In addition, Midea's last important card is its global layout.

One is market globalization.

Over the years, Midea has successively acquired Italian air conditioning company Clivet and Latin American air conditioning company Carrier, among others,

Expand domestic markets in multiple countries.

The group's overseas revenue has been increasing year by year,

Over 140 billion yuan in 2022,

Accounting for over 40% of revenue.

Secondly, it is the globalization of industry and research.

Currently, Midea has established multiple major production bases and research centers worldwide,

Provide assistance for Midea's global business development.

It can be seen that in the new round of industrial revolution,

Midea is shifting from a traditional home appliance enterprise to a technology group.

Now, everyone's perception may still be limited to Midea's air conditioning.

But in the future, the robots used at home may also be labeled with Midea.

This also inspires many enterprises,

Only by consistently adhering to the leadership of the manufacturing industry,

To keep moving forward,

Continuously leading the development of the industry.

Product List:

Planning and coordination: Yu Xiaona, Ding Qingyun

Content coordinator: Tan Ting

Editor in charge: Huang Xinran

Executive coordinator: Huang Xinran

Design coordinator: Lin Junming

Video coordinator: Bai Yuhang

Producer: Shi Shi

English Review& Dubbing: Li Yingliang

Overseas Operations Supervisor: Huang Yanshu

Overseas operation content coordination: Zhang Ran

Operational support: Zeng Jingjiao

Reviewed by: Qiang Yan, Huang Zhiming

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