The price of the entire iPhone 15 series has plummeted, with a maximum price reduction of nearly a thousand yuan

Apple's new machine doesn't smell good anymore?At present, the Double Eleven promotion is about to start, and many manufacturers have already started significant price reductions for their models, with a strong intention of launching the Double Eleven ahead of schedule. At the same time, Apple's iPhone 15 series models, which have just been released for about a month, have also experienced significant price fluctuations

Apple's new machine doesn't smell good anymore?

At present, the Double Eleven promotion is about to start, and many manufacturers have already started significant price reductions for their models, with a strong intention of launching the Double Eleven ahead of schedule. At the same time, Apple's iPhone 15 series models, which have just been released for about a month, have also experienced significant price fluctuations.

#The price of the entire iPhone 15 series plummeted # and topped the hot search list.

IPhone 15 prices plummeted and hit hot searches

On the eve of Double Eleven, almost all four models of Apple's iPhone 15 series had no premium storage versions. Even the highly popular iPhone15Pro and iPhone15ProMax have reduced their prices by nearly a thousand yuan.

Currently, on an e-commerce platform, iPhone 15128GB is priced at 5198 yuan and 256GB is priced at 6098 yuan, with official prices of 5999 yuan and 6999 yuan respectively; IPhone 15Plus 128GB costs 6148 yuan, 256GB costs 7048 yuan, and the official prices are 6999 yuan and 7999 yuan, respectively; The iPhone 15Pro 128GB version costs 7498 yuan, while the 256GB version costs 8048 yuan; The official prices are 7999 yuan and 8999 yuan respectively; The iPhone 15 ProMax 256GB version costs 9098 yuan, the 512GB version costs 10798 yuan, and the 1TB version costs 13398 yuan. The official prices are 9999 yuan, 11999 yuan, and 13999 yuan, respectively.

According to Bloomberg analysts, the sales situation of Apple's latest iPhone 15 series phones in China is not ideal. According to data from market research institutions, the sales of the iPhone 15 series in China's first 17 days of release have decreased by 4.5% compared to the previous generation.

According to Counterpoint data, Apple's smartphone sales in the third quarter of 2023 decreased by 9% year-on-year, with a market share of 16%, compared to 17% in the same period last year. Honor, Huawei, and Chuanyin were among the few brands with year-on-year growth in the third quarter, with Huawei's growth benefiting from the launch of the Mate60 series in China, while Honor's growth benefited from strong overseas performance. Communication brands continue to expand while also benefiting from the recovery of the Middle East and African markets.

Cook Clock In China

At the same time as the sales of new machines are not ideal, Apple CEO Tim Cook's trip to China is being vigorously pursued.

Recently, Cook launched the second round of his trip to China this year. On the evening of October 16th, Cook announced his visit to Chengdu on his personal Weibo account and attached a photo of the Anshun Bridge in Chengdu taken by the iPhone 15 ProMax.

However, netizens' jokes and roast appeared under the microblog. Multiple netizens have posted photos of Anshun Bridge using other mobile phones.

Subsequently, Cook visited Apple's Chengdu Taikoo Li retail store and interacted with King of Glory players. Cook posted a video on Weibo and mentioned, "The exciting and exciting 'King of Glory' was born in Chengdu and has now become popular worldwide on AppStore

On October 17th, Cook went to the Fourth Primary School in Yucheng District, Ya'an City, Sichuan Province and experienced creative flower window courses and drone programming and control courses with students.

On that day, Apple announced a donation of 25 million yuan to the China Rural Development Foundation to help farmers, rural students, and teachers.

On the morning of October 18th, Cook appeared again at the factory of Lixun Precision located in Jiashan County, Jiaxing City, Zhejiang Province. It is reported that the factory mainly produces watch products for Apple.

Some analysts believe that Cook's intensive visit to China highlights the importance of China as a key market for Apple, releasing a signal of goodwill.

Behind Cook's frequent "clocking in" of China, it shows the crucial position of the Chinese market for Apple. Data shows that when Cook took office, the Chinese market accounted for only 2% of Apple's total revenue. Currently, the Chinese market accounts for over 20% of Apple's total revenue. In addition, China's share in Apple's supply chain is as high as 48%.

According to Apple's performance in the third quarter of 2023, with other regional markets showing declines, revenue in Greater China is one of the few bright spots. Apple's revenue in Greater China this fiscal quarter was $15.758 billion, an increase of 7.9% compared to $14.604 billion in the same period last year. Except for Greater China and Europe, other regional markets have shown a downward trend.

Column Editor in Chief: Qin Hong Text Editor: Yang Rong Inscription Source: Xinhua News Agency Image Editor: Su Wei

Source: Author: Securities Times

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])