When it comes to which express delivery company is fast and has good service, I believe the first thing that comes to mind is the express "SF Express". In fact, since the establishment of SF Express,People have always been known for their high efficiency and high service at SF ExpressSF Express has always adhered to the excellent corporate spirit for many years

When it comes to which express delivery company is fast and has good service, I believe the first thing that comes to mind is the express "SF Express". In fact, since the establishment of SF Express,People have always been known for their high efficiency and high service at SF ExpressSF Express has always adhered to the excellent corporate spirit for many years.

However, just a while ago,SF Express official website has announced that its subsidiary "Fengwang" has been packaged and sold for 1.183 billion RMBCurrently, a 100% equity transfer contract has been signed.

You should know that Wang Wei has always been low-key and resolute in his actions,Before, no matter in the face of the strong acquisition of Liu Qiangdong and other big men,Why did you decide to sell this time? So which company acquired Fengwang?

Current situation of SF Express

In fact, the sale of Fengwang this time was just a helpless move, according to relevant informationSince its establishment, Fengwang has been in a state of loss.

it may be thatThere was a problem with Fengwang's positioning,In fact, Fengwang has always been engaged in low-end bulk e-commerce, but there have always been other brands in the market for bulk express delivery.

For example, old brands like Deppon,Moreover, Debang has a very good reputation in the market and is deeply popular among people. It is difficult for Fengwang to separate a piece of cake from the mouths of these brands.

Meanwhile, in 2021, low-end e-commerce components are gradually withdrawing from the market,If Fengwang wants to restart its network, the cost is really too high, and the competitive pressure in the industry is also high,So Fengwang can only slow down its development pace.

According to relevant data, in 2020, SF Express,After deducting all costs from the revenue, there is still a profit of over 7 billion yuan.

However, in 2021, SF Express unexpectedly experienced losses. In fact, there were signs as early as 2017, when SF Express's growth rate had already slowed down.

There may also be some issues with SF Express's internal management,Causing Fengwang's operations to become increasingly poor, Fengwang's losses have reached a point where SF Express is unable to make up for themSo Wang Wei had to stop losses in a timely manner and reluctantly sell Fengwang.

So who dares to make such a big move during a downturn in the industry?

Jitu Express

Perhaps even if you want to break your head, you may not expect that the acquisition of Fengwang is not through Four Links and One Da,Jitu ExpressYou should know that Spike Express has always been inconspicuous in everyone's eyes.

Jitu ExpressJitu Express20152018.

In fact, the development of Jitu is very "fierce", and within two years after entering the domestic market, it will quickly seize the express delivery marketNearly 16% market share.

Even willDirect revenue from Baishi ExpressHowever, in theIn May this year, I took SF Express's Fengwang into my pocketAs a rising star, the speed of development is still very surprising.

In fact, the astonishing development of Jitu is definitely inseparable from the management personnel behind it,So what exactly is Li Jie, the manager of Jitu, from?

The man behind him surfaced

Li Jie is a post-60s student. He graduated from University of Science and Technology Beijing and studied marketing for four years. After graduation, Li Jie became a salesperson and the product he sold at that time was the Bu Bu Gao mobile phone.

With his flexible mind and professional sales methods, Li Jie quickly emerged among his peers and even won the sales championship for four consecutive years.

Li Jie's outstanding performance was noticed by the headquarters of Bubugao, and it didn't take longLi Jie was promoted to the sales manager of the headquartersAt this moment, Li Jie's opportunity gradually arrived.

After assuming the position of sales manager, Li Jie's talents were more fully utilized, and his sales and market share had greatly improved. Of course, these experiences also left a heavy mark on Li Jie's life.

During this period, Li Jie was appreciated by Duan Yongping and became the key training object of the company. In 2000, Duan Yongping entered OPPO and directly appointed Li Jie as the general manager of OPPO in Jiangsu and Anhui; Of course, Li Jie also lived up to expectations and became a benchmark in the industry.

Discovering Business Opportunities and Establishing the Ultimate Rabbit

In 2013, OPPO's share in the domestic market gradually weakened. In order to find new opportunities, Duan Yongping decided to develop in Indonesia, so Li Jie volunteered to go to Indonesia for research.

After arriving in Indonesia, Li Jie discovered that smartphones had not yet become popular here,Finally, Li Jie decided to enter the Indonesian high-end smartphone market through discussion with Duan Yongping.

The fact proves that Li Jie's decision was not wrong. With the joint efforts of Li Jie and the team, OPPO immediately took over in the first yearLeading a 7% market share.

But at the same time, the problem came. The local logistics was not very awesome. The sales volume of OPPO had always remained at a point without further breakthrough.

Li Jie's conclusion:Because logistics is not awesome and the sales scope is limited, no matter how good the product sales are, there is no way to deliver it to more users.

In order to solve this problem, Li Jie had a very bold idea. He decided to establish his own logistics company and do whatever he said,Li Jie announced his resignation from OPPO's position as CEO in Indonesia.

After that,Li Jie immediately led the team around him to establish J& TAfter a detailed investigation, Li Jie found that the local logistics company is very slow and the service is even worse; T provides a good opportunity for development.

What makes people feel the most incredible is that,J& T has only been in two months since its establishmentOccupy the logistics market in Indonesia, but Li Jie's ambition does not stop here

Jitu Enters the Domestic Market

Li Jie has decided to merge J& T developed into the domestic market, and in 2018, Shenzhen Yunlu Supply Chain Technology Co., Ltd. was established in China,Jitu Express.

Jitu Express.

Finally, Duan Yongping helped Li Jie to make suggestions,Duan Yongping said to Li Jie: "Back door.",These two words directly awakened Li Jie.

After a period of effort,Li Jie successfully acquired "Longbang",Li Jie originally thought he could excel in the express delivery industry, but the reality is not as he hoped.

At this timeDuan Yongping once again invested 17 billion yuan in Polar Rabbit, followed by OPPO's investment of 7 billion yuan, and Huang Zheng opened a "green channel" for Polar Rabbit.

Li Jie has gained a lot of support and will soon smoothly expand his network nationwide in the next ten months, even in theThe mature domestic express delivery industry accounts for nearly 16% of the market share.

The domestic express delivery industry, looking at this fiercely attacking rabbit, has taken measures one after another,But Jitu did not retreat, and instead, its development was getting better and better.

Write at the end

Regarding the acquisition of Fengwang, Jitu stated that the benefits for the company are very significant,Not only will it optimize the advantages of Jitu in the express delivery industry, but it will also improve its comprehensive service capabilities and increase its market share in the domestic express delivery market.

Jitu ExpressFor example, issues such as frequent loss of express delivery and refusal to compensate,.

What do you think of this incident? Welcome to leave a message in the comment section!

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])