Douyin Live Agency Conference Held: Discussing New Industry Development and Building a Clean Cyberspace

Douyin Live Agency Conference Held: Discussing New Industry Development and Building a Clean CyberspaceOn October 23rd, the Douyin Live Agency Conference was successfully held in Hangzhou, under the theme of "Upward and Benevolent, Walking Together Toward the Future." The conference attracted a wide range of participants, including representatives from industry regulatory bodies, industry associations, platforms, and over 1,500 live agencies

Douyin Live Agency Conference Held: Discussing New Industry Development and Building a Clean Cyberspace

On October 23rd, the Douyin Live Agency Conference was successfully held in Hangzhou, under the theme of "Upward and Benevolent, Walking Together Toward the Future." The conference attracted a wide range of participants, including representatives from industry regulatory bodies, industry associations, platforms, and over 1,500 live agencies. The event aimed to explore new developments and opportunities in the live streaming industry, jointly promoting the healthy and orderly development of the industry.

Tang Xun, Deputy Director of the Cyberspace Administration of China's Internet Governance Bureau, and Wu Fangmei, Director of the Network Market Supervision Division of the Market Management Department of the Ministry of Culture and Tourism, attended the event and delivered speeches. Tang Xun highly commended the positive contributions made by live agencies and online broadcasters in leading the development of online live streaming towards high-quality, professionalization, and standardization. He emphasized that in the future, live streaming platforms, agencies, and broadcasters should adhere to correct guidance, cultivate a positive and healthy online culture, continuously enrich the supply of high-quality content, and fulfill their main responsibilities, jointly creating a clean cyberspace.

Wu Fangmei also emphasized the importance of the online space as the shared spiritual home for billions of people, and highlighted the need for platforms, agencies, and broadcasters to work together to build a positive, healthy, and upwardly benevolent online cultural space. She specifically praised Douyin for its exemplary role in strengthening compliance management and expanding the dissemination of high-quality content.

Zuo Fei, Head of Douyin Live Agency Operations, introduced the platform's efforts in supporting the development of live agencies in recent years. He stated that Douyin has entered a new stage of deep-level enhancement of live streaming capabilities and strengthening high-quality content operations. Through optimizing traffic mechanisms, innovating functional gameplay, upgrading operational tools, and strengthening ecological governance, Douyin aims to assist live agencies in developing within a regulated environment.

Douyin Live will continue to support agencies in improving operational capabilities, optimizing content quality, and standardizing business operations, working hand-in-hand with agency partners to achieve mutual progress.

In recent years, the market size of the live streaming industry has continued to expand, with professionalization and standardization levels continuously improving. According to a report released by the China Performing Arts Industry Association, in 2023, the market revenue of China's online performance (live streaming) industry reached 209.5 billion yuan, showing significant growth compared to 2022. The number of online performance (live streaming) industry broadcaster accounts has accumulated to 180 million, with a user base of 816 million people.

Douyin Live, as a leading player in the industry, has been actively promoting high-quality content and driving continuous optimization of the live streaming content ecosystem in recent years. At the conference, Zuo Fei shared Douyin Live's efforts in supporting agency business development. Over the past year, the Douyin platform has provided more in-depth business guidance, upgraded more professional operational tools, and implemented more targeted safety governance measures, helping live agencies enhance their recruitment capabilities, incubation capabilities, and content operation capabilities.

The conference also included a "Dialogue with the President" session, providing a platform for agencies to exchange ideas and explore how to drive growth through high-quality content. Additionally, the conference featured the inaugural "Douyin Live Agency Content Exhibition," aimed at promoting mutual display, sharing, and exchange of content experiences and business concepts among agencies, driving healthy self-circulation within the industry. Multiple live agencies showcased their achievements in incubating high-quality broadcasters, creating differentiated live rooms, and enhancing content operation capabilities.

Zuo Fei stated that as a member of the live streaming industry, Douyin Live's mission and responsibility lie in supporting high-quality content, assisting agencies in their growth, and adhering to regulated operations. In the future, Douyin Live will continue to work hand-in-hand with live agencies, jointly promoting the upward and benevolent development of the live streaming industry and creating greater social value.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])