Ronshen "Pure Realm Vanguard Camp" Factory Exploration: Uncovering the Vibrant Stories Behind Technology, Unveiling the Secrets of Refrigerator Freshness Preservation

Ronshen "Pure Realm Vanguard Camp" Factory Exploration: Uncovering the Vibrant Stories Behind Technology, Unveiling the Secrets of Refrigerator Freshness PreservationAs Double Eleven (China's Singles Day) approaches, Ronshen refrigerators, in an effort to provide consumers with a deeper understanding of the technological prowess behind a good refrigerator, launched the "Pure Realm Vanguard Camp" factory exploration event. Recently, several prominent B station and Zhihu KOLs (Key Opinion Leaders) visited Ronshen's research and development center

Ronshen "Pure Realm Vanguard Camp" Factory Exploration: Uncovering the Vibrant Stories Behind Technology, Unveiling the Secrets of Refrigerator Freshness Preservation

As Double Eleven (China's Singles Day) approaches, Ronshen refrigerators, in an effort to provide consumers with a deeper understanding of the technological prowess behind a good refrigerator, launched the "Pure Realm Vanguard Camp" factory exploration event. Recently, several prominent B station and Zhihu KOLs (Key Opinion Leaders) visited Ronshen's research and development center. Through their own perspectives, they focused on the research team, R&D capabilities, and product quality, providing suggestions for consumers making refrigerator purchases.

During this event, Ronshen invited these KOLs to form the "Pure Realm Vanguard Camp," to tour the R&D center, participate in development experiments, and engage in in-depth discussions with R&D personnel. They gained a newfound appreciation for Ronshen's refrigerator development capabilities, exclaiming with admiration, "Ronshen refrigerators are truly remarkable in their research and development across so many key areas!"

During the tour, the members of the "Pure Realm Vanguard Camp" posed "pointed" questions to experts at the R&D center. One prominent B station UP (video creator) asked, "Many refrigerators claim to preserve freshness, but Ronshen always emphasizes 'nurturing freshness.' Is this just a marketing ploy?" To this, Dr. Luan, a food science and technology postdoctoral fellow specializing in food preservation at Ronshen, calmly responded, "Preservation slows down the decay of fruits and vegetables, while nurturing freshness allows them to continue growing. The two are entirely different."

On site, Dr. Luan also guided the group in a 7-day freshness comparison experiment. Ronshen WILL refrigerators, by simulating a plant's growth environment, "nurture freshness" instead of traditional storage methods, opening a new chapter in refrigerator freshness storage. Its pioneering WILL natural freshness system integrates water, ions, and light, three essential elements for growth, turning the refrigerator into a "fruit and vegetable growing garden." Ronshen's freshness preservation technology has achieved a breakthrough from "passive preservation" to "active nurturing."

Simultaneously, Ronshen's IDP dual-purification technology actively releases negative ions, capturing bacteria and viruses comprehensively, achieving dual purification in the refrigerator and freezer compartments, providing users with a safe and healthy food storage environment.

Furthermore, Ronshen actively responds to the global low-carbon trend, focusing on developing greener, more environmentally friendly, and energy-efficient foaming technologies. Among them, the HFC-245fa project is the first in China's home appliance industry to receive funding from a multilateral fund for reduction, receiving praise from the United Nations Development Programme. It serves as a practical example of ESG sustainable development in the industry.

Ronshen's freshness preservation lab also meets international and domestic performance testing requirements for refrigeration equipment, having passed China's national certification for quality assessment and obtained CNAS certification.

Through this "Pure Realm Vanguard Camp" factory exploration event, Ronshen refrigerators showcased its profound strength in technology R&D and its deep understanding of consumer needs. They not only strive to create more cutting-edge refrigerator technology but also hope to transform these technological achievements into tangible, high-quality user experiences, offering consumers healthier, more convenient, and environmentally friendly kitchen living.

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