Wanda Cinemas Launches "BELOVED&BERICH" Art Exhibition, Ushering in a New Era of Entertainment Consumption

Wanda Cinemas Launches "BELOVED&BERICH" Art Exhibition, Ushering in a New Era of Entertainment ConsumptionOn December 31, 2024, Wanda Cinemas in Beijing's CBD grandly launched the "BELOVED&BERICH" art exhibition, marking a significant step in Wanda Film's diversified business operations. Curated by Ms

Wanda Cinemas Launches "BELOVED&BERICH" Art Exhibition, Ushering in a New Era of Entertainment Consumption

On December 31, 2024, Wanda Cinemas in Beijing's CBD grandly launched the "BELOVED&BERICH" art exhibition, marking a significant step in Wanda Film's diversified business operations. Curated by Ms. Chen Zhixi, Chairman and President of Wanda Film, the exhibition showcases over 70 diverse artworks from renowned artists including Waiwai, Chen Jianzhou, Zhang Chaoji, and Ren Meng.

The exhibition seamlessly blends traditional Chinese auspicious cultural elements with avant-garde, fashion, and mecha (robot) themes popular in contemporary culture. It uniquely presents the ideals, love, and aspirations of today's youth, offering a visual and spiritual feast for viewers.

The exhibition's diverse artistic styles have attracted widespread attention. The juxtaposition of traditional auspicious culture and avant-garde fashion caters to the aesthetic needs of audiences of all ages, showcasing Wanda Cinemas' deep understanding of multicultural integration. The inclusion of mecha elements resonates with the aesthetic preferences of young people, cleverly combining art with pop culture to enhance the exhibition's appeal and impact. The successful exhibition enriches the cinema's cultural connotation and provides a novel viewing experience.

The "BELOVED&BERICH" art exhibition runs for three months, with free admission for all visitors. This initiative not only elevates Wanda Cinemas' brand image but also provides tangible benefits to viewers, strengthening interaction between the cinema and its audience. Free access lowers the barrier to art appreciation, allowing more people to experience the charm of art and promoting its wider dissemination.

At the exhibition's launch ceremony, Ms. Chen Zhixi stated that this art exhibition is merely the beginning of Wanda Cinemas' future diversified layout. Wanda Cinemas plans to roll out more exciting cultural events nationwide, transforming its cinemas into integrated cultural spaces encompassing viewing, entertainment, and cultural experiences.

Ms. Chen further elaborated on Wanda Cinemas' future development direction, emphasizing that cinemas should and can fulfill more of people's aspirations for a better life, providing richer and more diverse cultural and entertainment experiences. This strategic goal reflects Wanda Film's accurate grasp of future trends in the cinema industry and its precise understanding of audience needs, signaling a new development phase for Wanda Cinemas.

To achieve this goal, Wanda Film will successively launch a series of cultural activities in Wanda Cinemas nationwide, including magical device exhibitions, intangible cultural heritage expositions, high-tech showcases, and lifestyle markets. These diverse and rich activities will cater to the needs of various audience groups, further enhancing Wanda Cinemas' appeal and solidifying its leading position in the cinema industry.

Simultaneously, to better meet the diversified consumption needs of its audience, Wanda Film has launched the "Timely Art Shop," currently operating in three Wanda Cinemas in Beijing, Shanghai, and Jinjiang, with plans to expand to 30 nationwide locations during the Spring Festival. The "Timely Art Shop" boasts over 500 SKUs, covering film culture, art collections, and quality lifestyle products, providing more diverse consumer choices and further enriching Wanda Cinemas' business ecosystem.

Wanda Film operates over 900 self-owned cinemas, providing a solid foundation for its diversified operations. Since 2024, Wanda Film has actively explored the in-depth development and release of cinema space value, achieving significant results. For example, at the end of September, Wanda Film collaborated with the popular game "Genshin Impact" on an anniversary limited-time event, achieving tens of millions in box office revenue, with 40% of the audience being Gen Z (born after 2000). This not only boosted box office revenue but also expanded Wanda Cinemas' younger audience base, laying a solid foundation for its future development.

The successful launch of the "BELOVED&BERICH" art exhibition, and Wanda Film's active exploration of diversified operations, signal a future for cinemas that is more diverse, experiential, and culturally rich. With its keen market insight and strong execution capabilities, Wanda Film is leading the transformation and upgrading of the cinema industry, providing audiences with better cultural and entertainment experiences and injecting new vitality into the Chinese film industry. Wanda Cinemas is no longer just a movie-watching venue, but a comprehensive cultural space integrating art, culture, entertainment, and consumption, providing comprehensive and multi-layered cultural and entertainment services and leading a new wave of entertainment consumption. We can look forward to more surprises from Wanda Cinemas in the future, creating a richer and more colorful cinema life for its audience. Its successful exploration of diversified business models also provides valuable experience and new ideas for the development of the entire cinema industry.

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