Douyin Partners with CCTV Spring Festival Gala for "Laughing Through the Chinese New Year" Celebration

Douyin Partners with CCTV Spring Festival Gala for "Laughing Through the Chinese New Year" CelebrationDouyin and the 2025 CCTV Spring Festival Gala (hereinafter referred to as the Spring Festival Gala) have joined forces to deliver a spectacular audio-visual feast to audiences nationwide. On January 15th, Douyin announced its collaboration with China Media Group (CMG), offering users a diverse Spring Festival Gala viewing experience

Douyin Partners with CCTV Spring Festival Gala for "Laughing Through the Chinese New Year" Celebration

Douyin and the 2025 CCTV Spring Festival Gala (hereinafter referred to as the Spring Festival Gala) have joined forces to deliver a spectacular audio-visual feast to audiences nationwide. On January 15th, Douyin announced its collaboration with China Media Group (CMG), offering users a diverse Spring Festival Gala viewing experience. On January 28th at 8 PM, the 2025 Year of the Snake Spring Festival Gala will be broadcast simultaneously across Douyin, Douyin Express Edition, Douyin Volcano Edition, Xian Shiguang TV, Douyin Selection, and Douyin Search. The Gala will also be available on Douyin's PC and Pad versions, supporting screen mirroring to larger TVs, ensuring easy access for viewers nationwide, regardless of location. Furthermore, users can easily access replays of past Spring Festival Galas.

This collaboration not only provides convenient viewing options but also marks a significant breakthrough for Douyin in content dissemination and user interaction. By embracing traditional culture and integrating the Spring Festival Gala a crucial cultural symbol into its platform, Douyin offers more users the opportunity to engage with and experience traditional culture, demonstrating its commitment to cultural promotion and social harmony.

To enhance the festive atmosphere for users, Douyin launched the "Laughing Through the Chinese New Year" series of activities, running from January 15th to February 14th. Users can participate in a variety of interactive activities simply by searching "Laughing Through the Chinese New Year" or clicking on the "Spring Festival" channel on Douyin. This activity is also available on Douyin Express Edition, Douyin Volcano Edition, Xigua Video, and other clients, reaching a wider audience and spreading New Year's blessings.

The "Laughing Through the Chinese New Year" series encompasses numerous exciting segments, offering a comprehensive interactive experience. The "Collect Blessings" activity continues the classic format with a creative "Blessing Train" theme. By completing station tasks or other activities to accumulate blessing points, users have a chance to win an 888 yuan lucky red envelope. This fun and challenging activity significantly boosts user engagement and enhances the festive atmosphere.

Another highlight is the "Collect Zodiac Cards" activity, themed around the twelve zodiac animals, divided into two phases. In the first phase, users need to collect six zodiac cards ("Rat," "Ox," "Tiger," "Rabbit," "Dragon," "Snake") to participate in a reward-sharing event on New Year's Eve. In the second phase, collecting the remaining six cards ("Horse," "Sheep," "Monkey," "Rooster," "Dog," "Pig") doubles the New Year's Eve rewards. A special "Golden Snake Card" adds an element of surprise, providing access to a separate reward pool on a specific date. This cleverly blends traditional cultural elements with modern interactive formats, allowing users to experience the charm of traditional culture through gameplay.

The Spring Festival is a time for family reunions and connecting with loved ones. To further enhance user interaction, Douyin offers activities like "Prepare New Year's Eve Dinner with Friends," "Send Blessings to Receive Red Envelopes," and "Set off Fireworks with Friends." Users can exchange blessings and red envelopes while chatting with friends, and even use the "AI Photo" function to create New Year photos with friends and family regardless of their location. These heartwarming and creative activities enrich users' festive experiences and bring people closer together.

Beyond online activities, Douyin extends the festive cheer offline. Partnering with China Railway Group, Douyin designed the "Blessing Train" activity, decorating three returning home trains (K80 on the Shanghai-Kunming line, K7041 on the Harbin-Mohan line, and Z114 on the Harbin-Qionghai line) with floral and winter wonderland themes to create a unique festive atmosphere for travelers. This extends the online excitement offline, showcasing Douyin's social responsibility and offering warmth and blessings to those returning home.

To provide a richer Spring Festival experience, Douyin's New Year's Eve Live Season (January 14th to February 14th) will feature numerous concerts and other performances, offering diverse entertainment options.

In conclusion, the "Laughing Through the Chinese New Year" series is a successful collaboration between Douyin and the CCTV Spring Festival Gala, showcasing Douyin's embrace of traditional culture and its innovative approach to user interaction. Through rich online and offline activities, Douyin creates a joyful, warm, and festive Spring Festival, allowing more people to experience its charm. The diverse activities cater to various user needs and preferences, ensuring everyone finds their own Spring Festival joy on Douyin. Douyin has injected new vitality into the Spring Festival and contributed to the preservation and development of traditional culture. Douyin is expected to continue leveraging its platform advantages to provide users with even more exciting content and interactive experiences in the future.

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