WeChat publicly apologizes to society, do you think Capital really lost? Actually, they make a lot of money

Many colleges and universities have announced to stop WeChat Pay, because WeChat will charge 0.6% of fees for tuition, tuition and miscellaneous fees

Many colleges and universities have announced to stop WeChat Pay, because WeChat will charge 0.6% of fees for tuition, tuition and miscellaneous fees. Subsequently, WeChat publicly apologized and issued a statement regarding the situation. Do you think WeChat and the capital behind it have lost?In fact, they have already earned a lot of money.

Recently, colleges and universities stopped WeChat Pay and swiped the network. First, let me ask a question. Why is WeChat charging at this time?The reason is very simple. In business, it's nothing more than profit.First of all, after the college entrance examination, it's time for the college entrance season. Since I am enrolled, I have to pay a fee. Taking myself as an example, when I was in college that year. The annual tuition fee is 3800, and the annual accommodation fee is 800. Other expenses will not be mentioned for the time being. These two alone are 4600. If the rate is 0.6% according to the previous WeChat Pay. I have to charge 27 yuan on WeChat alone.

It should also be noted that this 0.6% rate is not only for newly enrolled students, but also for all students in the school. Roughly speaking, our school had over 30000 students at that time. At 30000 yuan, suppose that half of the people use WeChat Pay. By paying tuition and accommodation fees alone, WeChat can earn 400000 yuan. At this point, there is an issue that we are very concerned about. WeChat and the capital behind you.How can and dare to reach into school?I think the main thing is still competition. Although WeChat is one of the largest social media apps in the country. However, as a mobile payment platform, he also has a Alipay on his head.

The realization channels of Alipay are diversified, such as loan business, life payment business and various insurances. And WeChat and Microloan have just been launched for a while. Although there are many users, they are mostly used for communication. Speak directly.The Political base of WeChat is so big that "leeks" are going crazy. But they cannot harvest with a sickle. How can capital tolerate it?Of course, it is reasonable to encounter resistance when reaching into school. So the question is, since WeChat apologized, did Capital really lose? Actually, it's not the case.

WeChat publicly apologizes to society, but on the surface, it appears that multiple universities have blocked the invasion of capital. But in reality, capital's tricks are very deep, and their apology letters themselves also have many controversies.

WeChat's apology letter can be said to be comprehensive. There are about three points. Firstly, they emphasized that they never charge any handling fees for campus tuition and miscellaneous fees, and they always charge zero fees. Secondly, they claim that the widely circulated so-called 0.6% rate is a rumor. Finally, they emphasized that,The real purpose of this is to prevent some businesses in the school from occupying Zero-rating resources.This last point is actually very simple.

For example, some retail stores and commodity stores in the school can enjoy a zero rate policy on WeChat Pay. They mainly target this group. This point is highly controversial. For example, the school canteen must also be among the goals of WeChat Pay. So is it necessary for them to charge the school cafeteria? The cafeteria must have small profits but high sales, and can only offer small or even meager profits. For example, I was at school at that time. A bowl of Babao Congee and two steamed buns for breakfast. It's only four or five yuan.

Lunch consists of one meal, one meat and three vegetables, and will not exceed 12 yuan. This is still the standard of two or three years ago.For the same meal, eating outside the school costs 16 or even more for one meal.At the same time, the school cafeteria must also ensure the hygiene and health of the food. Someone will definitely mention the previous "Rat Head Incident" here, although the plot is shocking, it is still a minority. In this case, is it really reasonable that WeChat Pay does not tilt the zero rate resources to the canteen?

WeChat says it never charges fees for tuition and miscellaneous fees, and a 0.6% rate is also a rumor. Is the statement released by multiple schools falsely accusing WeChat? No one can tell which is right or wrong among them. But here we need to mention a capital trick.

If WeChat and the capital behind it really need to reach out to the school. They couldn't have imagined the reaction this would cause. So there is no written way to simply let people spread the 0.6% rate message. If nothing happens, then continue. If there is a thunderstorm, then apologize as soon as you do now.A rumor can bring these things to an end.Afterwards, from a marketing perspective, WeChat quickly rose to the top of hot searches overnight.

This advertisement is effective and cost-effective. If the popularity is so high, and it is still in their sincere attitude to apologize to society.They should timely promote their related products, such as micro loans. The effect is definitely unimaginable.Some people may say that WeChat has too many negative comments. Even if WeChat apologizes, there is still a lot of cursing online. Actually, it's not entirely true. There is one crucial issue. Even so, will you give up using WeChat? This social software that runs through work and life. Would you easily give up on it?

I think everyone has their own answer in their hearts. This is also where WeChat has confidence and fearlessness.It has already integrated into our lives, so even if they do certain things excessively, it will not have a significant impact on the user base.Next is the final question. The collision between WeChat and universities is, at a large level, a game between capital and education. When capital really reaches into the campus, even into the pockets of students, does educational fairness really exist? If you have any ideas, please stay in the comments section.

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