Zou Ming: Solving the Problem of "Stuck Throat" Cannot Do Without Innovative Telling of Chinese Stories

Xinhua, Changsha, July 13- The 2023 China New Media Conference International Communication Forum was held in Changsha, Hunan on the afternoon of the 12th. The forum, with the theme of "telling good Chinese stories and shaping China's image together", focuses on strengthening international communication capacity building, comprehensively improving international communication efficiency, sharing practices and experience, showing a credible, lovely and respectable image of China, promoting Chinese culture to better go global, and constantly enhancing the influence of Chinese civilization's communication power

Xinhua, Changsha, July 13- The 2023 China New Media Conference International Communication Forum was held in Changsha, Hunan on the afternoon of the 12th. The forum, with the theme of "telling good Chinese stories and shaping China's image together", focuses on strengthening international communication capacity building, comprehensively improving international communication efficiency, sharing practices and experience, showing a credible, lovely and respectable image of China, promoting Chinese culture to better go global, and constantly enhancing the influence of Chinese civilization's communication power.

Zou Ming, Vice President and Editor in Chief of Fenghuang.com, delivered a keynote speech. The following are some transcripts of the speech:

The picture shows Zou Ming, Vice President and Editor in Chief of Fenghuang.com, delivering a keynote speech.

Do a good job in international communication and tell the story of China well. To do it well, it requires long-term effort and silent nourishment. Below, I will share a few points with everyone.

At present, we not only need to solve the dilemma of "bottleneck" in the technology field, but also face the dilemma of "bottleneck" in media discourse. To solve the problem of "choking the throat", innovative storytelling in China is indispensable.

In terms of telling the story of China well, Phoenix Group has launched the selection of the "2023 Top 10 Annual Figures of China's Power", aiming to showcase China's effective voice in technological innovation, engineering construction, people's well-being, and social welfare. This year, China's achievements in certain fields will be promoted overseas.

The "Phoenix Global Observer Group" is a program that views Chinese brands from an overseas perspective. Its main purpose is to allow more than 60 journalists from around the world to interview local users and tell stories about Chinese products. Using foreign languages and people from abroad to tell stories about China and the use of Chinese products is more persuasive.

In promoting cultural dissemination, we have been launching the "Tribute to Chinese Classics: Chinese Classics Ceremony" since 2014. We have gathered renowned scholars from both home and abroad to pay tribute to them through the Lifetime Achievement Award, in order to promote the recognition of excellent traditional Chinese culture at home and abroad.

In terms of practicing media integration, we promote "Taiwan Network Interaction". Our editorial board members from all departments of the media are required to participate in weekly business seminars. Maintain a comprehensive and unified pace to disseminate the content that needs to be disseminated. Fenghuang.com has been laying out international social media accounts for a long time, with over 50 accounts and 20 million followers on various overseas social media platforms.

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