Transforming Folding Screen into a Fashion Item, Honoring Zhao Ming: Unlocking the Boundaries of Imagination

Recently, the mobile phone industry seems to have regained its former popularity. Previously, Huawei Mate60 was not released or sold, while the Honor VPurse wallet foldable screen also made a high-profile appearance in a technology fashion show

Recently, the mobile phone industry seems to have regained its former popularity. Previously, Huawei Mate60 was not released or sold, while the Honor VPurse wallet foldable screen also made a high-profile appearance in a technology fashion show.

On the evening of September 19th, Honor CEO Zhao Ming officially brought the Chinese version of this phone in Shanghai. It is understood that one of the biggest highlights of Honor VPurse is that its closed thickness is only 8.6mm, unfolded thickness is 4.3mm, and the overall weight is only 214g, once again breaking the existing record of folding screen lightness.

Innovation is innovation centered around consumers

In fact, the smartphone market had been sluggish for a long time before folding screens rose against the trend. According to an IDC report, the shipment volume of China's smartphone market decreased by 11.8% year-on-year in the first quarter of this year. The issues of similar functional experiences and similar designs have also led to longer replacement cycles for consumers. Recently, there have been topics such as "contemporary young people changing phone cases without changing phones" on the hot search.

The chill did not spread to the folding screen, and compared to the overall market downturn, the shipment volume of the folding screen mobile phone market in the first quarter increased by 52.8% year-on-year, becoming the only growing category among smartphones.

The development of smartphones is closely related to the economic cycle or consumer demand for phone swapping. In response to these changes, companies need to find ways to make changes from themselves and make consumers willing to purchase your products. In Zhao Ming's view, attracting consumers into stores with no breakthrough or innovative products is not a problem for consumers, but for manufacturers themselves to innovate.

It is worth mentioning that as a reflection on future human-computer interaction, Honor VPurse also brings consumers more exploration of folding screens in terms of design. For example, the front, back, and side of the Honor VPurse screen can display personalized content separately, by replacing or customizing wallpapers with vastly different styles; For example, the Honor VPurse combines trendy elements such as phone cases and chains, making it a wearable fashion item that can be carried by hand or on the back during daily use.

How much overlap does technology and fashion have?

According to data from iMedia, "worrying about quality issues" has become the main reason why domestic consumers do not purchase foldable screen phones, with 67.5% of respondents expressing concerns about quality.

How much technological content can fashion elements serve as a 'face'? This issue was also thrown at Honor VPurse. According to Zhao Ming, the Honor VPurse, as a mobile phone with an external foldable screen form, features a "four fold flexible armor" solution consisting of a protective layer, buffer layer, support layer, and protective layer. Compared to the already available external foldable screen form, its scratch resistance performance is improved by up to 300%.

In the eyes of Honor, fashion and technology can complement each other. In terms of the hinge components of the folding screen core, it is understood that Honor VPurse has launched the Honor Butterfly Wing Hinge and Honor self-developed hairspring structure, with a hinge thickness of only 2.98mm and a shrinkage strength increase of 400%. At the same time, it uses self-developed shield steel materials to achieve weight reduction and strength improvement of mobile phones. In addition, the lightness and thinness of Honor VPurse also benefits from its Qinghai Lake dual battery, which uses silicon carbon negative electrode battery technology to achieve an upgrade of 2.3mm ultra-thin volume and low voltage stability. Honor's hinge technology has achieved the best, and Honor's Qinghai Lake dual battery has become the strongest in the industry, "Zhao Ming said.

Eighteen Dragon Subduing Palms,Only then did I reach the third palm

Previously, the pricing of foldable screen smartphones in the entire industry was mostly above 10000 yuan, and in recent years, there has been a downward trend. In 2022, the prices of "large folding screens" are mostly between 7000 and 8000 yuan, while the prices of "small folding screens" are between 5000 and 6000 yuan.

It is understood that Honor VPurse offers three color schemes: Camellia Gold, Glacier Blue, and Elegant Black, priced from 5999 yuan. In addition to adding to the appearance of the phone and subtracting from weight and thickness, the Honor VPurse released this time also demonstrates its highly competitive pricing.

Regarding this, Zhao Ming candidly stated that with the development of folding screens, they will definitely cover an increasingly wide price range. Before launching Honor VPurse, I believe no one would have thought that a large folding screen could achieve a price of 5999 yuan. We aim to quickly popularize folding screens, which is the value proposition of Honor.

V PurseOnly then did I reach the third palm

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