The official has only now come up with a solution to the problem of difficulty and high cost of watching TV for everyone! Is it too late?

Television used to be the most loyal companion of the common people at night, and it was also the main source of information and entertainment. However, with the passage of time, television is gradually being replaced by emerging online video platforms

Television used to be the most loyal companion of the common people at night, and it was also the main source of information and entertainment. However, with the passage of time, television is gradually being replaced by emerging online video platforms. It has become an undeniable fact that it is becoming increasingly difficult and expensive for ordinary people to watch TV. Just when everyone thought that television was no longer in its prime, the authorities finally remembered to solve this problem. However, at this moment, the official move seems too late.

Tracing back to the development history of television, from early black and white television to color television, and now to intelligent network television, it has always accompanied the lives of ordinary people. In the era of material scarcity, families often crowded in front of small screens just to catch up with the latest TV drama. It used to be the theme and focus of family gatherings at night. However, with the development of technology and society, the status of television is becoming increasingly low. The reasons are as follows:

Firstly, the television content is single and there are few high-quality dramas. With the rise of various online video platforms, the quantity and quality of TV dramas are clearly lagging behind those of online dramas, lacking innovation and attractiveness. People can watch various types of high-quality videos online, while the content broadcasted on TV is decreasing.

Secondly, too many advertisements are too annoying, resulting in a significant decrease in appearance. The number and duration of television advertisements are constantly increasing, and advertising expenses are an important source of revenue for television stations. However, the frequency of dramatic programs being interrupted by advertisements is too high, which seriously affects the audience's viewing experience.

Thirdly, complex and intelligent operation fails. The newly launched intelligent network TV features are too complex, and elderly people often feel unable to master and use them. Various membership services also make choosing difficult. The so-called smart TV has not brought users a more humane experience.

Fourthly, the paid content is too much and too expensive. More and more high-quality content requires paid subscriptions, and the prices are not cheap. This has deterred many ordinary people and lost the appeal of television.

It can be said that the development of the television industry has deviated from the needs of ordinary people, ultimately leading to the loss of user groups. People have become accustomed to obtaining video entertainment through mobile phones and the internet, and television has instead become an expensive, complex, and annoying thing.

At this critical moment, the authorities finally realized the chaos and problems in the television industry and issued policies requiring television stations to reduce advertising time, lower the threshold for paid channels, and simplify operational procedures. But this move seems too late. Broken mirrors are difficult to round, and lost users are difficult to retrieve. What the television industry needs is further deepening reform, returning to content and users, rather than addressing the symptoms without addressing the root cause.

If we look back at history, television used to be an important part of the spiritual and cultural life of the people. It not only carries information and entertainment functions, but also has a powerful value guiding role. As the mouthpiece and public opinion tool of the country, television should overcome the drawbacks of commercialization and exert greater positive influence.

Specifically, television stations need to strengthen independent innovation, create unique and high-quality program content, and attract different audiences. The duration and frequency of advertisements also need to be scientifically and reasonably set, and should not be excessively commercialized. In addition, it is necessary to conduct in-depth research on the needs of audiences of different age groups to make the operation and payment more user-friendly. Only by returning to the public service nature of television and making it truly loved by the people can the television industry regain its vitality.

It's not too late to make up for the lost sheep. It's much better to implement reforms now to save users than to just stare at the decline of the television industry. Let's wait and see if the government and television stations can truly solve these long-standing problems, reopen the window of television, and revitalize its vitality and charm.

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