How can Taobao restore its past glory?

How can Taobao restore its past glory?Ma Yun TaobaoMa YunTaobao2003TaobaoMa YunWhen Taobao went online in 2003, it successfully defeated eBay to become a leading e-commerce enterprise in China by virtue of its free policy, and then developed an auxiliary product, Alipay. So far, Taobao has opened its opening mode, and its subsequent achievements can be described as wonderful: Taobao Mall was prepared to go online in 2008, Tmall went online in 2012, the Double 11 Shopping Carnival was successfully held in 2011, and Alibaba, its parent company, went public in 2014

How can Taobao restore its past glory?

Ma Yun

TaobaoMa YunTaobao2003Taobao

Ma Yun

When Taobao went online in 2003, it successfully defeated eBay to become a leading e-commerce enterprise in China by virtue of its free policy, and then developed an auxiliary product, Alipay. So far, Taobao has opened its opening mode, and its subsequent achievements can be described as wonderful: Taobao Mall was prepared to go online in 2008, Tmall went online in 2012, the Double 11 Shopping Carnival was successfully held in 2011, and Alibaba, its parent company, went public in 2014. The development of Taobao also ushered in a climax.

Ma Yun

After 20 years of accumulation, Taobao's business model is undoubtedly successful. So far, its annual active users have reached 890 million, making it the largest e-commerce retail platform in the Asia Pacific region. It is undeniable that in its early days, Taobao achieved very good results with many free policies, attracting small and medium-sized sellers, and relying on its "small and beautiful" business philosophy. However, After Taobao forcefully launched a Tmall, and Alibaba successfully went public in the United States in 2014, Taobao's decline became a foregone conclusion. Many people are puzzled, that is, how did the process of growth sow the seeds of decline? When it comes to this issue, I can't explain it clearly. I need the editor to slowly analyze it for everyone.

Ma Yun

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Alibaba

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Ma Yun

Secondly, there is no firm control over the sinking market. In fact, Taobao's deep cultivation of the sinking market can be traced back to 2017, when Taobao invested 10 billion yuan in special funds to support the development of rural Taobao and collaborated with the local government to explore a unique development path. However, due to various reasons, especially at that time, smart phones were not completely popular among middle-aged and elderly people, and they also did not like to use Taobao to shop. After all, if you want to shop on Taobao, you must bind Alipay, and uncles and aunts do not want to be so troublesome. Even with smart phones, they are also accustomed to directly reaching the Pinduoduo shopping platform on the WeChat client. Pinduoduo is indeed a chicken thief. With Tencent's strong support and crazy subsidies, it has successfully won the hearts of customers in the sinking market, thus successfully seizing the market dividend. Since Pinduoduo can work, so can Taobao. As long as Taobao restarts the village's Taobao plan, everything will be possible.

Ma Yun

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Tmall Supermarket

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Taobao

How can Taobao restore its past glory?Taobao

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