Three digit year-on-year growth! Hisense Laser TV is hot overseas

A display technology led by China is becoming a new darling for high-end consumers worldwide. Data shows that from January to June this year, Hisense Laser TV sales in Germany, Italy and other European markets grew by three digits year on year

A display technology led by China is becoming a new darling for high-end consumers worldwide. Data shows that from January to June this year, Hisense Laser TV sales in Germany, Italy and other European markets grew by three digits year on year. Especially in the German market, the sales volume of Hisense Laser TV increased 179% year-on-year in the first half of this year on the basis of three digit year-on-year growth for two consecutive years, which was recognized by local consumers.

"Laser TV is a brand new, unique and distinctive technology, and it is a business card for China's high-end home appliances to go overseas. When China TV goes overseas, it is basically 300-500 dollars, and Hisense Laser TV sells for 3000-5000 dollars. In this process, more and more overseas consumers and channels have realized its value and significance." Hisense Laser Display is responsible for overseas expansion, As the leader of the new generation of display technology, Laser TV's differentiation advantages such as large screen immersion, true color and healthy eye care are the key to win the market. In addition to the large screen and sound and picture properties, the green environmental protection (high efficiency, energy saving and high recyclability) properties of Laser TV are also deeply concerned by European channels and users.

In Germany, the Hisense Laser TV team deeply cultivated local professional audio and video channels. Through reasonable product selection and the development of professional channels, the laser sales increased by 475% year on year in 2021 and 218% year on year in 2022, achieving a leap forward progress. On German e-commerce platforms, many consumers have given five-star ratings. Some consumers wrote: "This ultra short focus Laser TV can be placed at the foot of the wall, on the TV cabinet or on the ceiling, which is a very good surprise. It enables you to obtain 4K ultra-high definition images with excellent accuracy and brightness."

Similarly, Hisense Laser TV has been favored by two local channels since its listing in France. Boulanger, the main local channel, regards Hisense as the most popular brand in the field of Laser TV. It is understood that the audience of Laser TV is high income people with stable and decent careers, and most of the use scenes are in the living room and video room.

Omdia research data shows that in 2022, Hisense Laser TV's global shipment share will be as high as 53.5%, with a year-on-year growth of 8.3%, and will continue to lead the world.

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