4 million fans and internet celebrities have released 'Edge Video' that has been indefinitely banned. Netizens: Great!

Recently, the Tiktok platform "Tiktok Blackboard News" announced that the platform focused on the remediation of vulgar pornographic accounts, and 22 high profile accounts were banned indefinitely. For example, "Chen * * Sister" (4

Recently, the Tiktok platform "Tiktok Blackboard News" announced that the platform focused on the remediation of vulgar pornographic accounts, and 22 high profile accounts were banned indefinitely. For example, "Chen * * Sister" (4.06 million fans) and "Chen * * Ni" (3.83 million fans) publish marginal content, while also publishing a large amount of pornographic and vulgar content on other platforms to create an indecent image and attract attention, thus making improper profits; Some accounts also publish traffic information through channels such as nicknames, avatars, and comments, inducing users to visit third-party pornographic and vulgar content gathering platforms, and even committing fraud. At present, the platform has indefinitely banned 22 accounts, wiped out their improperly obtained fans, and revoked their profit-making privileges such as live streaming and sales. As soon as the news came out, netizens all expressed their emotions, "It's so exciting

Why did the announcement highlight the top internet celebrity "Chen * * Ni" on the list? According to NetEase News, Chen * * ni is not very popular on the domestic Tiktok platform, just like other online celebrities, but she is also a face on the extranet. Her scale is so large that she is suspected of using the platform to "recruit prostitutes". A netizen exclaimed, "No wonder children nowadays mature early

NetEase News Introduction Chen * * Ni

Chen * * Ni's edge ball in the outer net

Chen * * Ni is asking for the edge ball of the outer net

Netizens exclaim

With the release and implementation of the Notice on Strengthening the Management of Personal media (hereinafter referred to as the "Notice") by the Central Cyberspace Office, all major online short video live broadcast platforms and Personal media conducted self inspection and centralized rectification, and intensively published a number of rectification results.

On Tiktok, some netizens made an inventory of the original appearance of Tiktok: no live broadcast with goods, no vulgarity, no margin ball, clean and pure mass entertainment! A full wave of 'memory killing'!

Tiktok's original appearance

Tiktok's original appearance

Tiktok's original appearance

When we review the changes of short video platforms from their inception to today, it is not difficult to find that they have undergone significant changes. Originally a platform to share Life in Pieces and show talent, it is now full of a large number of vulgar content and various live broadcast goods. Although these changes have brought users richer choices and convenience, they have inevitably brought some negative impacts.

Firstly, the emergence of live streaming and vulgar content has led to the commercialization trend of short video platforms. In the past, users used short video platforms for pure entertainment and sharing, but now more and more users have found that live streaming and vulgar content can bring huge wealth and business opportunities, and have opened accounts. This trend of commercialization has squeezed the Lebensraum of pure entertainment creators, and gradually lost the original intention of platform creation.

Secondly, online live streaming platforms and vulgar content have sparked a group of professional internet celebrities, which not only leads to the convergence of platform content, but also causes fatigue and boredom among audience users. In addition, the rapid dissemination of the platform has had a negative impact on the formation of youth and social values. Young people are the main user group of short video platforms, and they are susceptible to the influence of online information, especially some vulgar, false and exaggerated content that misleads their values and behavior. On the other hand, live streaming sales have plunged some grassroots internet celebrities into a model of comparison and exaggerated marketing, conveying incorrect values to the majority of users.

Youth values

Of course, we cannot deny the positive impact of the commercialization models of major online platforms. On the one hand, live streaming sales provide new development opportunities for some small businesses, which can promote products and increase sales, making it a new business model for entrepreneurs. On the other hand, the market-oriented needs of users also require the platform to innovate and diversify its business models.

Anyway, the implementation of this "Notice" can be described as a "timely rain" in the "chaos" of online short video live streaming platforms, guiding major platforms to protect user rights while providing users with diverse and high-quality content choices, allowing them to return to their original clean appearance, in order to meet people's needs for pure and meaningful content.

(Image source network, hacked and deleted!)

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