On the 12th anniversary of Kwai, we joined hands with the creators to talk about the power of "moving forward in life"

According to the financial report of Kwai in the first quarter of 2023, the average monthly active users of Kwai have reached 654 million. As a leading content community and digital platform in the industry, Kwai always sticks to "life" as the background and driving force, records and shares the real life picture of hundreds of millions of people in China, and transmits the positive attitude of moving forward and upward

According to the financial report of Kwai in the first quarter of 2023, the average monthly active users of Kwai have reached 654 million. As a leading content community and digital platform in the industry, Kwai always sticks to "life" as the background and driving force, records and shares the real life picture of hundreds of millions of people in China, and transmits the positive attitude of moving forward and upward.

Life keeps moving forward

Share the power of life and move forward with creators

Together with five creators, Kwai has created a short story film of the creators, which shows the persistence and growth of Kwai in the past 12 years by telling the great events and small feelings they found, recorded and touched in Kwai.

Handmade Geng and "Uncle Oligoi" winter swimming strange pigeons are typical representatives of Kwai's "grassroots talent". They all come from small rural towns and use Kwai to record their life. Winter swimming strange pigeons release swimming videos every day without moving. Geng keeps creating various nonsense inventions by hand. These simple moments of life have been recognized and encouraged by Kwai.Kwai is open and inclusive, and its diversified content ecology provides a stage for ordinary people like handmade Geng and winter swimming pigeons. They have formed a solid content foundation for Kwai, and they have also strengthened their dreams in the love of Kwai Laotie.

Creator Li Wawa, born in the 2000s, excels in documentary videos. She recorded through the camera the "4 am human fireworks" and the "100 life experiences". Through Kwai, Li Wawa not only found a new direction of entrepreneurship in his own life, but also created a new paradigm of recording real life in Kwai, leading a large number of users to follow and imitate, capturing the ordinary and beautiful life moments around him, and stimulating people to create their own personal value. The Kwai platform is also constantly supporting such high-quality content creators, so that real and powerful good works can be seen by more people.

Mizang Zhuoma and Mi Jie are two "skilled sellers" with different backgrounds.

Zhuoma, from a small Tibetan village in Yading, Daocheng, Ganzi, Sichuan, is the "first person to bring goods" in the village. From just a few jin at the beginning to tens of thousands of jin of cordyceps every year, she sells her hometown's specialties to all parts of the country through Kwai.It is understood that Kwai is expected to tap and support more than 1000 rural entrepreneurs like Zhuoma in the next three years, cover 160 key counties of national rural revitalization assistance, and train more than 1 million "short video+live broadcast" rural talents.

Mi Jie, who transformed from traditional e-commerce to live streaming e-commerce, was one of the earliest people to dare to transform and try new things. She has launched more than 300 broadcasts a year, and her daily sales have repeatedly exceeded 10 million. In just a few years, she has accumulated more than 19 million fans on the Kwai platform. Now she has grown into a top level Kwai anchor with goods in multiple tracks, such as women's clothing, underwear, skin care products, etc. She also founded factories and self-developed brands, creating a large number of job opportunities. Sister Mi's success has attracted a large number of e-commerce entrepreneurs to Kwai,The Kwai platform also provides good mechanisms and support policies for e-commerce entrepreneurs, so that they can take root in the fertile soil of Kwai e-commerce.

The last special "old friend" in the short film is Yang Yuanxi, one of the co founders of Kwai. In 12 years, he has found a transition point in life between insisting on "doing something fun" and "taking on greater responsibility".In the past 12 years, each year has its own unique story and challenges. Together with our partners and platform users, we have been moving forward Yang Yuanxi said.

Let's go offline for a carnival and play a life fantasy song together

In addition to the short films of the creators, Kwai also invited the creators to hold a theme garden party for the 12th anniversary celebration in Kwai Beijing Headquarters Park, and planned a series of wonderful activities.

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On the occasion of the 12th anniversary of Kwai, Kwai hopes to establish closer and closer communication and interaction with the creators through such an interesting offline garden activity. At the same time, the creators will feel Kwai and understand Kwai more clearly in this offline activity.

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