iQiyi's Basic Membership Sparks Controversy: Ads Behind the Low Price

iQiyi's Basic Membership Sparks Controversy: Ads Behind the Low PriceRecently, iQiyi's launch of its basic membership plan has ignited heated debate, with many users expressing dissatisfaction over the inability to skip pre-roll ads. This event has once again thrust the relationship between video platform membership services and advertising into the spotlight

iQiyi's Basic Membership Sparks Controversy: Ads Behind the Low Price

Recently, iQiyi's launch of its basic membership plan has ignited heated debate, with many users expressing dissatisfaction over the inability to skip pre-roll ads. This event has once again thrust the relationship between video platform membership services and advertising into the spotlight.

iQiyi's official response stated that the purpose of introducing the basic membership plan is to provide more choices for users who are willing to accept more ads in exchange for lower prices. The basic membership costs only 15/month, 10 less than the gold membership, but does not offer the privilege of skipping pre-roll ads enjoyed by gold members. This move, while offering a lower price, has also sparked controversy.

Netizens Complain: Membership Still Comes with Ads?

"Why should we pay for membership and still be forced to watch ads?" This is the question many users are posing to iQiyi's basic membership plan. For paid users, watching ads is undeniably unacceptable. Especially in today's era where various video platforms are emerging, user expectations for membership services are higher and more discerning.

Many users believe that video platforms introduce membership services to enhance the viewing experience, including ad-free viewing. The existence of the basic membership plan seemingly blurs the concept of "membership," as users are still subjected to advertising after paying for the service, a viewing experience that hardly qualifies as "membership."

iQiyi's Response: Offering More Choices

iQiyi has stated that the introduction of the basic membership plan is aimed at catering to the diverse needs of users and providing more options. For some users, the low price is the primary reason for choosing the basic membership plan. iQiyi also emphasized that on the subscription page, users can clearly see the price and service differences between the basic membership and gold membership plans, allowing users to choose based on their individual needs.

Reflections Behind the Controversy: Balancing Membership Services and Advertising

iQiyi's basic membership plan is not an isolated case. More and more video platforms are introducing different tiers of membership services, attempting to balance costs and user needs through advertising. However, this approach has also triggered user criticism and dissatisfaction.

For video platforms, advertising is a vital revenue source, with advertising revenue directly impacting platform operations and development. Users, on the other hand, hope to enjoy a better viewing experience, including ad-free viewing. Striking a balance between advertising and user experience presents a significant challenge for video platforms.

Future Development Trend: Diversified Membership Services

As user needs continue to evolve, video platform membership services are also constantly upgrading. In the future, video platforms might introduce more diversified membership services, such as offering different membership tiers targeted at specific user groups or providing personalized ad experiences based on user preferences.

iQiyi's basic membership plan serves as a reminder that video platform membership services require continuous optimization to better meet user needs. In the future, balancing advertising and user experience will be a crucial issue that video platforms need to carefully consider.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])